When I was a kid I hated writing. I don’t use that word lightly, but I really did.
It wasn’t just writing, it was reading too. I didn’t read a full book until grade 9.
Remember Coles Notes? Those mini guides that summarized books and texts that teachers had assigned? They were my best friend : )
I’ll share with you another time what changed in my life that almost instantly gave me a huge appreciation for books and writing.
But once that happened everything changed.
I started writing poetry, reading books all the time, and in my third year in college wrote my first book, Profitable Relations (which was later published through Amazon).
Since that time I’ve written five publications and books on consulting and marketing with another in the works.
I’ve written for forty or so media outlets, trade sites, blogs and authority portals.
Would you also like to get published in industry or trade publications? If the answer is yes you’ll find the following article based on a presentation I gave to my Accelerator Coaching Program clients to be valuable.
Having your content published is really a great way to establish your authority and get in front of your ideal clients, but sometimes it can feel a little bit overwhelming.
It can feel a little bit challenging in terms of actually how to go about it and how to be successful with it.
I want to break it down and to share with you some best practices that are out there as well as give you an example of something that I have done in the past to land opportunities to get published in well-respected publications that have a large reach.
In this article I’m going to share eight ideas and five specific tactics and tips to help you get published:
1. Long-Term Authority Building Strategy
The first thing to keep in mind when we’re talking about how to get published in industry or trade publications is that this is an authority building strategy and it can take time.
There are many different strategies and tactics that we all have available to us as consultants and this is one that I classify as being in the authority building category.
This can be applied to writing for trade publications, websites or blogs, so it doesn’t matter if it’s a print or a digital publication. Really, the whole idea here is to get your content and knowledge in front of your ideal clients in a way that positions you as an authority.
When you are published, whether in an online or offline publication that you or your clients read, it reinforces that you are an authority or expert in their mind.
The one thing here is that this can take some time to do so. It’s not necessarily that you just decide to do it today and you get published tomorrow.
Having some samples is key. It’s OK if it’s on your own blog, but it’s even better if you’ve already been published somewhere else.
I just want to add the caveat that this isn’t a quick play; this isn’t an instant result generator, but it is something that can be very, very beneficial to all of you as long as you can identify that your ideal clients are reading publications, or visiting certain websites, or engaging in blogs.
With that understanding, know that it can be very powerful. Everyone should think about having this in their marketing mix and this is the way to begin if you’re just getting started.
If you haven’t been published in any publications previously, go for the low-hanging fruit such as local or smaller publications, smaller blogs or smaller trade websites. The idea is that before you approach larger publications, start off with smaller ones first so you can build and that enables you to show your writing examples to larger publications.
If you want to get published in the Harvard Business Review, or MarketingProfs, or Inc magazine, or Fast Company, or whatever it might be, they will typically want to see samples of your writing first. They want to know not only that you’re good at what you do, but also that you can write well.
Having some samples is key. It’s OK if it’s on your own blog, but it’s even better if you’ve already been published somewhere else. Continue Reading