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  • MICHAEL ZIPURSKY
  • Coach to Elite Consultants
  • CEO of ConsultingSuccess.com

How to Achieve Your Goals Faster

If you want to achieve your goals faster, there’s a simple yet powerful action you can take.

It’s such a shame, because if you really are committed to success, if you really want to achieve your goals faster, then doing this one thing can almost assure, almost guarantee that you will do just that.

In fact it’s so simple that you may not even believe what I’m about to say – but I’m going to share it with you anyway, because it’s transformed my life and transformed so many of my clients’ lives as well.

How-To-Achieve-Goals-Faster

In this video I’m going to share with you something that is paramount – so fundamental – to the success of the most successful people. And yet I still see many, many, many people not doing it.

It’s such a shame, because if you really are committed to success, if you really want to achieve your goals faster, then doing this one thing can almost assure, almost guarantee that you will do just that.

Here it is. Drum roll please…

The secret is to write down your goals

Yeah, I know, right? It’s not earth-shattering. It’s not even something that you haven’t heard before, but let me ask you a very important question:

Are you doing it consistently?

Put them in writing

Are you writing down your goals and updating those goals and checking in on those goals each and every week? Each and every day? If you’re not, then you’re not getting the full potential, the full benefit that you could.

This is really the big difference that I see. There are a lot of people out there who understand the idea of goal setting. They understand the idea of making New Year’s resolutions. They understand the idea of creating plans, whether business plans, marketing plans, strategic plans, and then they do it. They go through that exercise but they do it as a one-time exercise.

The most successful and the most effective plans are really quite simple.

That right there is the problem. Goal setting, planning … If it’s done in isolation, if it’s done as a one-time event or even as a rare, once in a while occurrence, it will not generate the level of results that it can, because the most successful people are so focused on their goals. Continue Reading

Web Training: 5 Steps to Win More Consulting Clients

Here’s the deal…

I’m going to run a fast-moving hold-no-punches web training next week.

There’s no cost and nothing to buy.

I’m going to share with you 5 steps and mindset shifts to help you win more clients and business.

If you want to grow your business in an ethical, sustainable and enjoyable way, register for the web training now.

Now, I know you’ve probably seen others ‘offering’ webinars or online trainings. They tell you there is nothing to buy, but half their content is about their product or service. Know what I mean?

Well, this isn’t one of those. I’m going to share about 20+ mins or so of fast-moving content with you. We’re going to start right at 3pm Pacific (6pm Eastern).

I value your time, because I know I value mine. So there’s not going to be any fluff in this web training.

Pure, simple and straight-to-the-point content.

I hope you’ll find that a refreshing idea 🙂

So join me: Register for the Web Training now

See you soon,
Michael Zipursky

PS. If you can’t join the live web training I suggest you register anyways. A replay isn’t currently planned, but if for some reason I do decide to offer one at least I’ll know that you’re interested in it.

How to Get More Engagement and Higher Open Rates With Email Marketing

Would you like to have more people open, engage and interact with your emails and newsletters? If so, check out this tip

Today I want to share with you a very simple step that you can take – you can call it trick, you can call it a secret, but really it’s just a step that you can take to get more people engaging and interacting with your emails and newsletters.

Higher-Engagement-And-Open-Rates

Regardless of which email service you are using, it could be MailChimp, AWeber, Infusionsoft, Active Campaign, it doesn’t really matter, almost all of them provide this functionality.

The step here to take is that once you’ve set up your email newsletter to go out, then what you can do is you can go in and you can replicate the campaign. Pretty much you’re creating a copy of that campaign.

Here’s what you do:

The set-up

For that second, for that duplicate, for that copy that you just made of that newsletter or that campaign that you’re going to be sending out, change the targeting.

Here’s the thing: people get inundated with emails. They might look at yours, and if the subject line doesn’t grab them or if they’re just too busy, they might just delete it.

Change the segment and the settings pertaining to who will receive it. You set it up so that it will only be sent to people who have not opened your previous email.

Here’s the thing: people get inundated with emails. They might look at yours, and if the subject line doesn’t grab them or if they’re just too busy, they might just delete it. They might put it into a different folder. For whatever reason, they just may not open it. Continue Reading

Billion Dollar Blue Collar Mindset and Marketing for Consultants

You’re a great consultant, you’re very good at what you do, but you don’t yet have enough clients.

Does that sound familiar?

Billion-dollar-mindset

I think about all the companies out there that are selling chains, rubber bands, even plastic components. They have revenues in the millions, multiple millions, even billions of dollars.

The first thing to realize is that, as a consultant, you’re not in the business of consulting.

How is that they are able to sell so much of their product or their service and yet there are so many consultants out there right now that are struggling to land more clients?

Adopt a marketer’s mindset

The first thing to realize is that, as a consultant, you’re not in the business of consulting. You really are in the business of marketing and building relationships with buyers of your services, with your ideal clients.

That’s a really important realization for you to make, because the sooner that you recognize that, the sooner that you’ll see the importance that marketing plays in your business. Continue Reading

The Power of Being Decisive: Why Going For It Always Makes Sense

Power-of-Being-Decisive

When has over-thinking a decision worked out well for you? A research report published by Psychological Science called “When High-Powered People Fail” suggests that overthinking a decision and being indecisive does more harm than good and actually reduces your productivity.

Each time you go to make a decision and back away from it (and repeat this process over and over) it takes a toll on you. Your mind gets tired and then your body follows.

This is interesting because we tend to know what we want initially. We can feel that something is right, that we know the correct decision, but then all of a sudden we create reasons to doubt ourselves.

“What if we make the wrong decision?”

“What will people think of me?”

“Is that really the best?”

“Maybe I can find a better deal somewhere else?”

These are just a few of the questions we tend to ask ourselves that lead to indecision and a feeling of overwhelm.

Indecision Creates Fatigue

A study by the National Academy of Science demonstrated that the more decisions we face, and as a result the more indecisive we are, the more likely we are to feel tired and overwhelmed.

Each time you go to make a decision and back away from it (and repeat this process over and over) it takes a toll on you. Your mind gets tired and then your body follows.

Which Type Are You?

There are two types of people when it comes to making decisions:

Maximizers – the maximizer wants to make the optimal decision. They want things to be perfect. For all the signs and stars to line up. Even when they find an answer or solution to their problem, they hold off making a decision. Instead, they want to see all the possible options that exist before committing.

Satisficers – termed by the economist Herbert Simon in 1956, Satisficers refers to people who take action and make a decision once they find what they want. They set a criteria that they want to see, and as soon as the solution they find meets those criteria they move forward and make their decision. They don’t second guess. They don’t need to see all of the possible options. They seek, they find, they act. Continue Reading

How to Achieve Anything You Want In Business and Life

Achieve-Anything-You-Want

You CAN do anything.

You’ve probably heard that before.

Our focus is on serving our clients and helping them to get results. That doesn’t require that we sit right in front of them.

The funny thing is that while many people dismiss this simple idea, it’s so TRUE.

I’m sitting in my office in Japan as I write this.

I’m here for three months.
zengarden

They Thought I Was Crazy

I had a lot of people think I’m crazy to ‘go away’ for three months.

“What about your business?” they said.

Or “You’re so lucky”, as if luck has anything to do with it.

The receptionist at the massage lounge I visit asked if I was ‘retired’. “How can you go to Japan for that long…you must have a nice boss?!” Well, thank you, I think I’m pretty nice myself.

Here’s what most people miss…

Overnight Success? Yeah Right…

This didn’t happen overnight.

I didn’t wake up one day and pack my bags and tell my wife and daughter we were going to Japan for 3 months.

This was planned well in advance.

My wife is from Japan. She’s on maternity leave and I thought it would be a great opportunity for everyone to meet our daughter Rei and for her to spend more time visiting with her family and friends. Continue Reading

The “MOST” Powerful Success Principle “Ever”

Success-Principle-Powerful

I stretched both my legs out. Took a deep breath and ran past the houses before reaching the main road.

The street was empty. I could hear a whirring sound in the distance, probably from the highway in the distance. But the birds were chirping all around me.

All the recommendations, best practices, books, and podcasts preaching the BEST way to do something often don’t tell you the MOST important part – just because they have found one way is best for them, doesn’t mean it’s best for you.

As I reached the intersection I saw a few kids in uniforms heading to an early morning sports practice.

It was a few minutes before 6am. I kept running and soon reached the river.

I took a quick right turn to get off the road. Running on the dirt path felt so much better than on concrete.

To my left the river. To my right Japanese rice fields and fruit trees.

I couldn’t help but think how easy it would have been to stay in bed “just a few minutes longer.”

I’m sure you’ve had that feeling, right?
japanrunning

Could They All Be Wrong?

But sleeping in a bit isn’t good for you, they say. At least that’s what all the ‘best-practice’ articles are saying…that the only way to succeed is to get up early.

Or to write in a journal in the morning. Or to ________ (you fill in the blank).

Are they wrong? No.

Could all those articles and books possibly be giving us the wrong information? Yes and no.

Here’s the reality. There is no right or wrong.

If you want to stay in a bed a bit longer, go ahead.

We can toss around blame and play the game. But when we are honest with ourselves there is only one person that can take responsibility for our happiness and success – and that my friend, is ourselves.

If you want to get up at the crack of dawn to get more done, power to you.

All the recommendations, best practices, books, and podcasts preaching the BEST way to do something often don’t tell you the MOST important part – just because they have found one way is best for them, doesn’t mean it’s best for you. Continue Reading

Determined to Grow Your Consulting Business?

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The driving force

How determined are you to succeed?

I remember when I was young and I wanted to save up money to travel overseas, I would take on almost any job that I could.

Grow-Your-Consulting-Business

My number one priority at that time was making money and saving money so that I could go overseas and travel. I would open up a phone book (you remember what those are, right? Most people use them as monitor stands, now) and I would just start going through different sections.

I had just picked up the phone and started dialing for dollars. I wasn’t going to let anything stop me from getting a job. I wasn’t going to stop calling until I got a job.

This one specific time, I went through landscaping. I just started calling companies and said, “Do you have a job? Can I work for you?”

Just imagine that.

There I was just making phone calls – but it’s interesting to note that I actually landed a job that way! There was a company, it was called English Lawns, and I called them up. I believe the owner’s name at that time was Nick. He had a strong English accent.

We had a quick chat and he said, “Yeah, if you can be available in two days, then I can hire you.” I said, “Actually, I’m not available in two days. I have some family thing going on, but I can start right after that.”

And I got that job.

Because I was determined.

I had just picked up the phone and started dialing for dollars. I wasn’t going to let anything stop me from getting a job. I wasn’t going to stop calling until I got a job.

It starts with a goal

My question to you is, “How determined are you?”

Imagine if I had let fear get in the way…if I would have said, “You know what? I’m uncomfortable making these calls.” And I was! Picking up the phone and calling people isn’t something that I just do for pleasure.

It wasn’t at that time and it still isn’t now, but I had a goal and it was a priority for me. I was determined to achieve it.  So what did I do? I took action on it and I wasn’t going to give up until I got the result and the response that I wanted. Continue Reading

When Consultants Should Hire Contractors or Outsource?

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A consultant in my coaching program recently asked me, “When should I hire contractors?”

Change your mindset

I remember when I first started one of my consulting businesses, this was a question that I was struggling with. At that point I was making about $6,000 to $8,000 a month and I wasn’t quite sure.

If you spent a little bit more money to hire someone who was really good at it, that would free you up significantly to spend more time on the higher valued areas of your business like working with your paying clients.

I was putting off the idea of hiring contractors because I kept saying to myself, “Well, I can do this better than they can and I can do it faster than they can. And if I need to spend money to hire them it’s going to cost me. That’s an expense. That’s going to take money out of my pocket.”

outsourcing-for-consultants

I continued to put it off, and as my income climbed I started to become a little more comfortable with the idea. It wasn’t until I really recognized that I needed to shift my mind set.

Because every hour that you spend on lower-value tasks – things like administration whether it’s bookkeeping or filing or going to the post office, doing reporting, playing with PowerPoint or KeyNote presentations…these are things that are actually taking you away from spending more time on higher-value tasks.

What’s it worth to you?

If you look at what you are receiving in compensation from working with your clients and we adjust it to an hourly level (you likely know by now if you’ve been following my videos or ConsultingSuccess.com that I’m not a fan of hourly fees or any period of time), you get a sense that your time is worth significantly more than what it would cost you to outsource and bring in a contractor to work on certain areas of your business.

The best way for me to demonstrate is to think about it this way: if your current hourly fee is $200/hour and you’re spending five hours each and every week doing the lower valued tasks – things that you can get someone else to do for $20 or $30 an hour, what that means is you’re losing $170 for those five hours each week (the difference between what you could be making if you were working with a client compared to what you’re paying someone to do it). Continue Reading

The Truth to Achieving “Instant” Results in Your Consulting Business

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Instant results don’t exist

I know there are a lot of people out there who claim that it’s easy to achieve instant results.

What I want to share with you is, that it’s really just a fallacy. There is no such thing as instant results.

instant-consulting-business-results

Yes, there are exceptions. Yes, there are possibilities for you and others to achieve what may seem like instant results. Yet, if you look at most of the great entrepreneurs and most of the great successful consultants out there (and, really, anyone in business) that has achieved success, it’s almost never overnight.

They’ve taken action. They’ve committed to moving forward. They’re not satisfied just standing still and observing. They’re not satisfied just collecting information.

It’s almost never instant.

Many steps on the path to success

What has happened is that they’ve taken the right steps over time.

They’ve found someone that can help them to get to where they want to go and they’ve learned to perfect the system that they’ve worked on day in and day out, that they’ve taken consistent action on. That has led up to that tipping point and that’s where they starting seeing success.

But it doesn’t happen overnight. It’s not instant gratification, instant success and instant results that so many people online these days like to talk about.

They try and make you think that, if you just sign up for this or take action on that, that tomorrow your world will be different! As if somehow you’ll go to sleep and wake up and you will now be rich. You know what? That’s ridiculous.

Not only is that insulting to you and to the marketplace, but it just isn’t true.

Exceptions are never the rule

What I want to share with you is the idea that you can see great results.

I look at many consultants who have gone through my coaching programs who have seen amazing results. Some in weeks, literally in a week, two weeks. Others have achieved $100,000 in new client business within seven weeks. I’ve had consultants generate millions of dollars in a matter of weeks by going through the coaching program and learning a process, but that is not the rule.

Those are amazing results. But not everyone will achieve results so quickly. Continue Reading