What’s holding you back?
What’s really stopping you from getting to where you want to go from where you’re currently at?
Common responses to these questions include:
- “The economy”
- “Lack of money”
- “No contacts”
- “Need a better website”
- “I’m not sure what to do”
Each one of these may be a well intentioned response, yet really they’re all excuses.
Let’s look at each:
1. The economy excuse – For every consultant that says their business is suffering because of the economy I can show you an equal amount who are prospering. As I wrote in a previous post, Revlon, GE, FedEx and Microsoft were all started during a recession. If the economy is poor you need to adapt, make changes, market harder and sell better. If you wait for things that you can’t control to change you’ll be waiting a very long time.
Attend events, chambers of commerce, relevant associations. Make a list of your ideal clients and go meet with them. There are many ways to start building relationships with the right people fast.
2. The lack of money excuse – If you don’t have money it’s all the more reason to figure out exactly what you need to do to start generating more revenue. Most people that use this excuse are focusing their daily activities on non-revenue producing areas. If you don’t have money, take action now so you can start making more money. And if you’re telling yourself that you need to wait to reach a specific target before you can take the next step you know you need to take, don’t fool yourself. That’s just a way of putting off what you know you need to do.
3. The no contacts excuse – The grass is always greener somewhere else, right? You used to have a great network, now you’ve moved to a new location and don’t know anyone. And that’s holding your business back? That’s a lame excuse. If you don’t have any contacts, start making contacts. Attend events, chambers of commerce, relevant associations. Make a list of your ideal clients and go meet with them. There are many ways to start building relationships with the right people fast.
4. The I need a better website excuse – I hear this all the time. People say, “Michael I’m just waiting to start marketing my services. As soon as my website and logo are done I’m going to make it happen.” Clients don’t buy from you because you have a beautiful website or logo. They couldn’t care less. Is a well designed website important? Yes. Should it hold you back from marketing your services? Absolutely not. I know many consultants earning $300,000+ with terrible looking websites. If you’re using this excuse just realize that you’re using it because it’s easy and comfortable to work on your website and materials and fool yourself into thinking that you’re being productive. You might be getting ‘stuff’ done, the problem is it’s not the right ‘stuff’.
5. The I’m not sure what to do excuse – This is a common excuse and it’s very simple to solve. If you don’t know what to do, regardless of what aspect it is in your life, find someone that can show you what to do and learn from them. If your roof is leaking, you might say “I don’t know how to fix my roof” and then what do you do? You call a roofing company and get them to fix it for you or to show you how to do it. That’s no different than business. If you want to improve a specific aspect of your business, find someone that is an expert in it and learn from them. The faster you do, the faster you’ll start seeing great results.
For example, consultants that want to learn how to consistently attract their ideal clients, increase their income and take their business to the next level find the Marketing for Consultants program to be the best way to achieve results fast.
Regardless of what your goals are, be clear about what you want to achieve, stop making excuses and start taking action. It’s what the most successful consultants do, and it’s what you should do too.