5 Reasons Consultants Should Blog

Most consultants know they should have a website. But I get asked all the time by those new to consulting whether or not they should have a blog.

My answer is yes, but with a couple of caveats.

If you’re going to start a blog make sure you have something to say. And be sure you can keep it up.

This advice goes for all companies…

There’s nothing worse than setting up a blog, connecting it to your website, posting a couple of articles…and then months go by and there’s no new content.

Certainly it’s not good for your image. Imagine a prospective client checking out your website, clicking on ‘Blog’ and then seeing that your last post was 6 months ago.

Ouch! That aint pretty.

Aight, so now we’ve explored the dark side of blogs and what you should consider before starting one.

But how about the positives, you ask? There are many:

1. Search Engine Love – Search engines such as Google love content from blogs. Especially when it comes out consistently. If you put up even a short post every couple of days or weeks your blog and therefore website traffic will climb.

2. You The Expert - You’re a pro right? Of course you are. Writing about your experience, sharing stories, consulting case studies, etc is a great way to demonstrate your expertise and become known as an authority.

3. Get Found – As you publish your posts you’ll start being found in the search engines by people looking for information on the topic you’ve written on. This is a great way to get contacted by potential consulting clients.

4. Easy to Get Started - Setting up a blog is eeeaasssy! Seriously. Even if you don’t have one technical bone in your body, you can pay someone through a service like Elance or oDesk to help you setup your blog. Yeah, it might cost you $100 but it’s worth it. You can also look at services like WordPress.org, WordPress.com and Posterous – which all make getting a blog setup a real snap.

5. No Genius Required - There’s a myth out there that you need to be a talented and prolific writer to have a blog. That’s definitely not the case. I was nowhere near an A+ student in writing during my school days. That didn’t stop me from writing advertisements and direct mail copy for billion dollar companies and that certainly hasn’t stopped me from blogging and writing for you.

As long as you can devout some time each week or so to writing a post for your blog the benefits far outweigh the risks.

If you’d like more information about blogs and blogging ask us in the comments below.

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  • Dave Mentios

    Yes, I agree with your point on consistency. This is quite critical for blogging as you look bad if you don't post for a long time.

  • http://twitter.com/BrandSprouts @BrandSprouts

    Hi Michael, I'm with you – blogging is important, but only if you can commit to it. I've been blogging for about a year at http://www.blog.brandsproutmarketing.com. I find being consistent is one of my biggest challenges. Using an editorial calendar to plan posts, and scheduling posts (writing them to publish later) makes things easier.

    For anyone on Twitter, following the Sunday night #blogchat (8-9pm Eastern) is a great way to learn about blogging and meet people who will encourage you along the way.

    • http://www.consulting-business.com Michael Zipursky

      @BrandSprouts – nice tips on scheduling posts! Like the blog.

    • http://twitter.com/timeforcake Erin Pheil

      @brandsprouts – You’ve hit the nail on the head, and your tips on scheduling posts are great!.

      Being consistent is a tremendous challenge for so many consultants/businesses that begin blogging, especially because immediate results aren’t realized despite hard work and effort. I *just* wrote a blog post on this (http://www.timeforcake.com/blog/post/business-jogging-the-perfect-blogging-analogy-to-keep-you-motivated/) , including some motivating #s about just how powerful sticking with it can be. And an analogy. Analogies are always helpful. :)

      Doing blogging right requires a true, long term commitment. Really, they need to become valuable tools for others before they can become a valuable tool for your own business.

      There’s so much buzz about what fantastic marketing tools they are, but the truth is that they typically can’t do their job unless substantial time, thought, and energy are invested into them. They’re not a quick-fix solution.

  • http://www.awovi.com/ Griselda

    I started my business by blogging and people always mention articles they found interesting. I blog every week and I find that it keeps me actively researching ideas that my clients may find useful. Blogging is great! Get blogging if you are not already.

    • http://www.consulting-business.com Michael Zipursky

      Griselda – right on! Good job on keeping the blogging going. You're right, it is also a great way to think through issues and get new ideas for your business and that of clients.

  • Neale

    Now I'm cynical enough to suspect that you have inserted a data miner into my pc. The reason: I have just, a few days ago, started a blog for the first time. OK it's not business related right now, rather a collection of thoughts but will no doubt evolve in due course. Have a look http://www.36fivedays.blogspot.com

    • http://www.consulting-business.com Michael Zipursky

      Neale – ha! No pc insertion, I promise =) Nice work on starting up your blog.

  • pauldumo

    I absolutely concur that case studies are valuable content – I run a variety of series in my blog (e.g. comments regarding my local American Marketing Association chapter, business lessons from the Civil War, etc.) but the most popular one by far is where I tell stories about consulting scenarios I've encountered.

    As a marketer I really love looking at my blogging stats and seeing what drives traffice and where that traffic comes from – it is real-time test marketing for ideas!

    • http://www.consulting-business.com Michael Zipursky

      Paul – definitely! That's a good point. You're right, by putting ideas out there and seeing the response they receive from comments, traffic, re-tweets, facebook shares, etc you can really start to understand the market and audience better.

      If anyone has ideas of how we can get more comments, re-tweets and people sharing the content on Facebook etc (?) I'd be very interested to know – as we always want to spread the word!

  • http://www.StartMyConsultingBusiness.com Greg

    I recently started a blog, since I've been consulting for over 4 years, and wanted to share some of my success and what I've learned with others. Starting your own business can be scary, but my consulting business has given me more economic and personal freedom than I ever had as an employee. You can read more about my story, tips/tricks, etc. at http://www.StartMyConsultingBusiness.com.

    And I completely agree that setting up a consulting blog–or any blog–is easy, especially with tools like WordPress.

    • http://www.consulting-business.com Michael Zipursky

      Greg – welcome! Great to hear you're enjoying writing and keep up the blogging!

  • http://www.optimizingtheweb.com/ Toma

    I think blogging is one of the best things that happened in the last years. Every individual that has some kind of expertize can now blog about it, at very low costs (domain + free blogging software) and can generate an income (or help others for free). The only thing that I think is crucial to blogging is to keep posting in a constant way. Success will not happen over night but if you stick with it you'll slowly build an audience.

    Thanks!

  • http://www.sagestrategy.com/ Henry Jakson

    Really you have done a good job. The written style is very prompt and the highly practical manners. So fruitful for us. Your blog is refreshing, but I wish one could find more content, though. I especially liked your comments about reducing and eliminating it from your diet to feel better physically and mentally. I am looking forward to reading more from you. Keep up the good work. Thanks.

  • http://www.bonzamobilecomputerrepairs.com Ros Garavaglia

    Blogging is easy when you set aside a dedicated time each week to post something and stick to the routine. It soon becomes a habit. Getting stuck for topics to write about is not a problem either. Here's how I manage to blog every Saturday without fail. Only something really significant like a birth, death or marriage will alter my routine to the next day. During the week in my business, something always crops up that needs to be answered, explained, described to our customers. That's the focus of my next post. As I go about my daily business, I'm thinking about how I'm going to present my post, will it help others, write notes and thoughts and maybe do a bit of research for facts. By Saturday morning I have all the material ready to write my article.

  • http://www.globesamerica.com/ Globesamerica

    Agreed with you. Search engine love contents, Try to add regular contents in your blog, you will get good traffic and visitors also take interest in your blog.

  • http://www.marlynnconsulting.com Margo

    Michael, I totally agree with your article about blogging. I recently started my business and decided that I would create a blog. My initial thought though, was “I don’t have enough content to be consistent.” So, I balked at the idea. But, I’m proud to say that I have started blogging (http://marlynnconsulting.blogspot.com/)
    and it has not been as difficult as I thought I would be. I’ve created posts commenting on articles I’ve read, things I’ve encountered through my work, etc.

    I do believe it is a great way to establish myself as an expert in my field. And the bonus is, the more consistent I am the more my name shows up in google.

  • abdulla-al-amin

    I also agree with your good comment.I think blogging is one of the best things that happened in the last years.

  • Landtech58

    do believe it is a great way to establish myself as an expert in my field. And the bonus is, the more consistent I am the more my name shows up in google.

  • Jessydown

    Really you have done a good job. The written style is very prompt and the highly practical manners. So fruitful for us. Your blog is refreshing, but I wish one could find more content, though.

  • http://www.dustyhighways.wordpress.com Melissa Sharman

    You are absolutely right, thanks for the reminder. I’ve been blogging as a personal endeavour for the past 12 months, but have recently begun to shift the focus of my blog to tie in with my new consulting business. It’s still not specifically business related, but I see the blog as an opportunity for potential clients to get a feel for who I am, how I think, and how I might approach my work. Though I’m still working on building mine, I can see the potential of a blog to expand the voice and influence of a business.

  • http://www.nickbettes.co.uk Innes

    Blogging is a great way of engaging and also I suppose it does in some way work for the seo. Most of all though I do like to read up about business advice and consultancy and see what I may be able to learn

  • http://www.jamieleger.com jamie

    i run a personal blog, seperate domain from my consulting services website, do you think its really necessary for me to have two blogs?

    • http://www.consulting-business.com Michael Zipursky

      Jamie – it depends on what you want that blog to represent. If your personal blog doesn’t cover business or isn’t a good mix with business content, than having a separate blog for your business where you can write on business related content and demonstrate your expertise would be a wise move.

  • Henry Jakson

    Business Plan Consulting services provides help to business or firms by providing them solution of their problem. If a company faces any loss then business plan consulting services provides them resources and ideas they need for the growth of their business.
    Business Consultant

  • http://www.clearviewfocus.com/ Jeff Andrews

    well yeah, blogs are content based and consultants sell their content, whether if it’s verbal or written. Giving pieces of your product for free is what gets people hooked for more

    • http://www.consulting-business.com Michael Zipursky

      Thanks for your comment Jeff

  • vinodh

    Hi,

    I like your last point . I mean having a list of corporate behemoths as clients.

    regards
    vinodh

    • http://www.consulting-business.com Michael Zipursky

      Glad you enjoyed the article Vinodh

  • http://paulrausch.com/ Paul Rausch

    It consistently surprises me just how much work comes from some of my very niche IT Consulting blog articles. It seems that, if you found a particular project difficult, someone else will too. That natural instinct to Google problems is an incredibly useful way to market yourself to niche clients. We specifically do a lot of Cisco Phone work, and our guides on how to solve really bizarre issues consistently do very very well.

  • http://www.rizzodigiacco.com/ Jake Williams

    Since when I started blogging I used wordpress and it’s a user friendly and I really love because it’s easy to learn and how to set up your blog.

  • Knowledge Elisha

    thanks man i been a bit hesitant on this…

  • PRAMOD THALLA

    Informative post. Thanks for sharing.