Attracting C-Suite and Corporate Buyers

C-Suite-Peeps

C-Suite, as in C-Suite executives (CEO, CFO, CTO, etc) aren’t the most responsive to cold calls and general advertisements.

When a C-Suite exec has a problem they are looking to solve or to get help from someone to lead a new initiative they look for experts.

Once you have the right strategy setup however, your phone can start ringing, your email box filling with inquiries from C-Suite and other ideal buyers that are interested in hiring you.

They’ll pick up the phone and call their own contacts, people they trust, and ask for a recommendation.

They’ll also think about who they know or have seen that they believe is an expert in the area they are looking for help in.

Now, who do you think their contacts will recommend? Of course, they’ll suggest someone they know personally – that’s IF they have a personal recommendation. More often, they’ll suggest contacting someone they have heard about or seen.

That means 2 out of 3 opportunities are created by being visible in the marketplace.

You achieve this by writing articles, speaking, moderating panels, holding events, joining non-profit boards.

The more your name and brand is out there, the more buyers will perceive you as an expert and the more they will gravitate towards you.

Does this strategy get you clients overnight? Not from day one.

Once you have the right strategy setup however, your phone can start ringing, your email box filling with inquiries from C-Suite and other ideal buyers that are interested in hiring you.

That’s what you want. It’s always better that they come to you, then you going to them.

If you’d like help developing your marketing strategy so that you can consistently attract your ideal clients, take a look at the marketing for consultants program. It’s helped hundreds of consultants generate more leads, win more clients and grow their business and incomes.