Social media sites like Facebook and Twitter now dominate the Internet landscape. Accordingly, the way businesses have approached marketing on the Internet is changing, too. It’s no longer all about having the right web ads on the right sites, or even having the largest email mailing list. While those strategies aren’t entirely worthless, many businesses are finding larger success with social media marketing.
Yet, how exactly does a small business with limited resources tap into to the social media marketing pipeline? With tight budgets and relatively little technical knowledge, it can seem like a daunting task. Fortunately, there are some things you can do to plug into this emerging medium:
1. Start a blog. Starting a blog is one of the fastest and easiest ways to break into social media. Blogs are, arguably, one of the first and oldest forms of social media. There are several advantages to blogging, including the fact that blogs interface seamlessly with most social media sites. Not only that, the consistent content updates that blogging provide will help your website in terms of its overall search engine rankings.
2. Provide social media based customer service. When you think about social media marketing, your first thought probably isn’t dealing with customer service issues. However, this is actually one of the most effective methods for using social media, especially for a small business. When you help a social media contact with a customer service issue, you’re not only helping them. You’re helping their social media friends or followers, as well. On top of that, you’re demonstrating to everyone involved just how committed you are to customer service.
It’s no longer all about having the right web ads on the right sites, or even having the largest email mailing list.
3. Make important networking connections. Social media present an opportunity to connect with others in your field that you might otherwise not have access to. Continue Reading