This is the fifth and final article in a series of five articles on one-to-one marketing. If you missed the previous four, here they are:
So you’ve generated some new consulting client leads. That’s always exciting. But they are not clients yet.
There is so much more to do. In many ways, you’re just getting started.
As you continue to nurture your leads, look for offers that move those leads along the sales process.
Yes, it took a lot to generate those leads, but you need to have a follow-up program in place to nurture those leads through the sales process. Here are some key elements:
Find an email service provider
If you haven’t done so already, you need to open an account with an email service provider. Companies like Constant Contact, Aweber and Vertical Response can help you create and implement a professional looking email marketing campaign for lead follow-up.
I use Constant Contact myself, but they’re all good and they’re all affordable – starting at $15 per month.
Everyone uses email these days in day-to-day communications, but for marketing communications, you really need an email service provider. Continue Reading