Become a Standout Consultant

I just finished watching Seth Godin walk off stage.

He gave a great presentation.

Parts of it I’d seen before yet it’s always great to see him speak in person.

One of the lessons he shared that stood out in my mind isn’t a new one. In fact, he wrote about it in his 2011 book “We Are All Weird.”

It’s an important concept and one that continues to become more and more relevant with each year.

I believe it’s especially important that consultants take notice of it.

1
As the above chart shows (via 27gen.com), back in 1955 the vast majority of people would be considered ‘Normal’.

This includes your ideal clients and most buyers of consulting services. If you were marketing back then you would focus your efforts on this great ‘normal’ majority.

As time went on the bell curve start to flatten out and by 1975 the ‘normal’ majority was seeing a significant decrease. As Seth Godin put it, there were more “WEIRD” people.

2

This increase of smaller market segments made marketing to each segment a lot more attractive. The market was growing…and still is.

By 2011, the original ‘normal’ group has gone from majority to minority or close to it. Marketing is no longer about muscle and forcing messages on people.

3

It’s about having crystal clarity around your ideal clients and then taking very specific steps to stand out in the marketplace…

To get their attention and then their interest.

It’s about finding ways to engage in meaningful relationships.

None of this happens if you blend in.

If you don’t take a stand.

If your marketing and approach is ‘normal’ you just won’t cut your way out of the bubble.

No one will notice you.

As unique markets, segments and sub-cultures continue to rise so too does the opportunity to serve them in unique ways.

The most successful people in the world have personalities.

They don’t try to simply fit in.

They do their own thing and they work at and work at it until they do it very well.

Don’t be fooled into thinking there is only one way to do something.

It’s time for you to stand up and stand out.

To get the attention and interest of your ideal consulting clients.

Go on, make it happen!

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  • http://www.phirepower.com.au/ Jeff White

    Seth is a great speaker and I love the messages in his books.
    These are very important messages for consultants and our clients.
    Thanks for sharing Mick.

    • http://www.consulting-business.com/ Michael Zipursky

      You’re welcome Jeff.

  • Howard Bryant

    Wow, 3 great graphics /charts that illustrate what I had always felt about how people / the world has changed in the last 50 years. I just thought that as I got older I was mixing with more wierd people without realising that there were now more wierd people than normal. Sounds to me if normal is no longer normal then that group needs a new name or definition too. Thanks for sharing!

    • http://www.consulting-business.com/ Michael Zipursky

      Right on Howard – my pleasure!

  • Mark Caey

    Very interesting as always must think outside the box

    • http://www.consulting-business.com/ Michael Zipursky

      Thanks Mark!