Ed Gandia Freelance Copywriter & Consultant

Ed Gandia is a freelance copywriter and consultant specializing in the technology industry. Prior to hitting the world of copy, Ed was in enterprise software and industrial sales for over a decade. In addition to writing copy and consulting, Ed is also the co-founder of the International Freelancers Academy. For more information on Ed, check out his website at www.edgandia.com

Ed, what’s the best part of your job?

The fact that I get to pick the people and clients I work with, the projects I work on, and when (and how) I work. You can’t put a price on that level of freedom!

You were in sales for 11 years before going solo and starting your copywriting and consulting business, was that a hard transition to make and why did you make the switch?

Yes, it certainly was difficulty. My last job was for a small software company where the pressure to make and beat sales quotas was high. I did very well there, but I had to put in long hours, which left little time to work my copywriting business on the side. Not only that, but we had just had our first child, and my wife had left her job to stay home with him.

So, basically, I had a high-pressure sales job where I couldn’t afford to slack off. My family was depending on me. I wasn’t willing to sacrifice my six-figure income — and yet  I had very little extra time to do anything on the side. So I had to make the time to launch, grow and work my business.

The reason I wanted to make the switch is that I was sick and tired of the corporate grind. Corporate sales can be fun and very lucrative. But you’re often chasing someone else’s goals. You’re assigned higher quotas every year. The moment you hit them, it starts all over again. And even though the income grows with that increased performance, so do the demands placed on you. If you ever want to change your pace, it’s very difficult. Additionally, I had reached a point in my sales career where weekly travel was almost unavoidable. I didn’t want to be away from my family all the time, even if the money was incredible.

Because of these frustrations, I had set a goal to strike out on my own by 2008 (I beat that by almost two years). I come from a family of entrepreneurs, and I’m wired to make my own decisions, take risks and chart my own course. Initially, my idea was to either buy an existing business or start a new business. What I didn’t realize at the time was that a solo business was actually the best-suited model for me. I’m now glad I went the solo route.

You’ve chosen to specialize in the software and technology sector. Yet, many consultants and solo professionals are worried about going to narrow by specializing in a specific industry or offering a limited number of services, what is your take on this and how has this decision impacted your business?

I’m a huge believer in specializing as a freelancer or solo professional. There’s a misconception that if you specialize your business will suffer should that industry, sector or set of offerings lose favor. That’s simply not true when you’re a solo business — not if you know how to position yourself strategically and market yourself consistently.

I believe that “don’t put all your eggs in one basket” comes from the corporate upbringing many of us have had. The fact is that when you’re a solo professional, your capacity is very limited. It’s just you. You’re not PwC or Booz Allen Hamilton — firms that need to keep bringing a ton of business in the door just to keep the lights on. When you’re on your own, two or three clients can give you more work than you could possibly handle. So you’re not impacted by economic or market conditions to the extent most companies are. Continue Reading

UK Based Business Consultant

Ian Brodie is a UK based consultant that helps professional service firms to attract new clients and win more business. He’s helped some of the world’s leading organisations (Pfizer, Johnson & Johnson, Glaxo Smithkline, Nestle) and has been doing so for more than 16 years. Ian’s site at www.ianbrodie.com was named one of the “resources of the decade” for professional services marketing and sales by raintoday.com and he recently contributed the chapter on Selling for Independent Professionals to the Amazon #1 bestseller ‘Mastering the World of Selling‘.

1. Your website says you’ve “sold multi-million dollar consulting engagements” – can you tell us what’s that all about?

Well, I don’t think I’m alone in having sold big management consulting projects – it’s the nature of the beast when you work for the big strategy firms. The reason for mentioning it on the website is simply to show that I’m not spouting off theory without ever having “walked the talk” myself.

2. I understand that you weren’t a naturally born salesman but realized to grow your business you’d have to sharpen your selling skills. I think many consultants and freelancers face the same challenge. What specifically brought on the realization that you needed to focus on sales?

I was lucky enough to work for Gemini Consulting in the 90s. Gemini was a very sales oriented firm – way ahead of its time in many ways compared to the traditional consulting firms. It was just expected – if you want to succeed you have to learn to sell. I hadn’t expected it when I joined the firm – I’d come from an environment where salespeople sold and consultants didn’t. But at Gemini the culture was very positive towards business development. And I had access to a lot of very effective formal and informal mentors who helped me.

3. Can you share some of the methods, approaches or strategies that you used and worked best for you to start selling more of your services?

I’d draw a distinction between the skills you need in a large firm vs a small firm. In a large firm you automatically get access to a flow of opportunities because of your account management structure, the overall marketing your firm is doing, and simply the fact that you’re a known quantity.

So the key skills needed in a large firm are selling skills. Primarily this means the ability to engage with clients, to question and uncover their issues and opportunities, to help them see the value of addressing those issues, and to propose effective solutions.

My advice here is learn a proven methodology and get comfortable using it. You can pick up any decent book like Let’s Get Real by Mahan Khalsa & Randy Illig – or SPIN Selling by Neil Rackham. For understanding large accounts and complex decision-making look at something like Strategic Selling by Miller Heiman. Master those basic selling skills and you’ll be way ahead of most other consultants.

When you’re in a small firm or on your own the emphasis changes. Your primary challenge is getting a steady flow of leads – so you need to focus on marketing.

The tools that have worked for me have been referrals, giving presentations and seminars at events, and my website. Today it’s primarily my website – I get about 70% of my business via the web which is great as it means I can be generating leads behind the scenes when I’m working with clients, out having fun or asleep. It takes time and effort (and you have to know what you’re doing) to get your website working for you in this way – but when you do it’s a huge asset.

4. You have a large Twitter following at over 84,000. How valuable has that been for you and how do you use Twitter? Any tips for other consultants? Continue Reading

Marketing & PR Expert: Kevin Dugan

Kevin Dugan is an award-winning marketing and public relations expert based in Cincinnati, Ohio. A founder of Cincinnati Social Media, a mentor to startups at The Brandery and marketing director at Empower MediaMarketing, Kevin has more than 18 years industry experience. You can find Kevin at www.kevindugan.com and on his two blogs Strategic Public Relations and Bad Pitch Blog – both award winners.

1. What is your role at Empower MediaMarketing and what’s the best part of your job?

My role at Empower is to market the company, inside and outside our four-walls. This includes its social media strategy. I also help the firm’s social media team with some of our client efforts. The best part of my job is the autonomy to be creative and to get things done.

2. You’ve consulted for Fortune 500 companies like Xerox and GE, have you had thoughts of working as an independent consultant? What are the benefits of working as part of a larger organization?

I’ve worked as an independent consultant before. Both options have their benefits. One of the things I like working for larger organizations is the opportunity to collaborate with a broad variety of teams. It’s easier for me to recharge my energy and my industry experiences when I am working with folks that have their own set of experiences to share with me.

3. Your PR work has won several awards. Is there one element that each of these needed to have to be successful? What was it, and why aren’t others making use of it the same way?

The common thread through the projects I’ve worked on that win awards is there is substance…a genuine story to tell. I think it’s hard to not get emotionally attached to projects. It’s that connection that often drives our passion for our work. But sometimes, there can be more emotional ties than substance. As a result, some entries are not as substantive than others. I’ve judged a lot of competitions actually and I created a list of other important details to consider during this process (http://prblog.typepad.com/strategic_public_relation/2006/09/10_awardwinning.html)

4. You’re a mentor to startup companies. What’s the biggest challenge you see most new companies facing (an aspect of sales, focus, positioning, research, etc) and how do you recommend they deal with it?

Most new companies have a great idea. But they risk losing focus as they need to pay attention to every detail of the business — at least initially. This takes most businesspeople out of their comfort zone and into spread sheets, computer code, marketing and financial projections. It’s a broad scope for anyone to manage. So there is a tough period of time where the individual must move the idea forward, keep their passion and flesh out details in areas where they’re not experts. Continue Reading

Relationship Marketing Expert: Mari Smith

Mari Smith is one of the world’s foremost relationship marketing experts and is coauthor of Facebook Marketing: An Hour A Day. Mari writes a blog, and her speaking engagements can be found here. She is also a popular guest blogger for Social Media Examiner and host of Social Media Examiner TV. Write your Facebook questions on Mari’s fan page wall and follow her on @MariSmith

1. After you moved to the US from the UK it sounds like you worked for a company for several years. What made you decide to go out on your own and become a consultant and speaker?

I’ve been an entrepreneur since I came to the US from Scotland in 1999. Up until then, I was always an employee. What’s fascinating though, is for the whole of 1998 prior to my move, I was putting together plans to venture out on my own as a personal and professional development trainer and speaker. I’d attended business start-up classes, did a ton of research, applied for a small business loan, began to market and get bookings, etc. Then, out of the blue, I got the invitation to come to San Diego by some long lost friends of mine. It was a defining moment. I just knew I had a whole new life waiting for me in California… and I sure did!

2. Once you hung out your shingle and started taking on clients…what did you find was the most effective approach for you to land new business?

I’m a natural networker and I was very active in my local community. I joined various associations and became a board member for many of them. I also accepted every opportunity to speak at events. Plus, I’m skilled with internet marketing and had begun to build an email list and offer valuable information along with special offers. In essence, what began my success as a consultant ten years ago continues to sustain my success now. I get consistent word of mouth referrals by being highly visible online and offline, and having a solid brand and reputation.

3. Your website says you really got into social media in 2007 and within one year Fast Company had called you the “Pied Piper of the Online World.” What steps did you take to get that kind of recognition so quickly?

I joke about being an overnight success ten years in the making. Prior to 2007, my career was somewhat split focus – I was doing relationship/success/life coaching as well as internet marketing/email marketing/copywriting for clients. So, when I was introduced to Facebook by a friend who had just had his app accepted by Facebook and invited me to join his beta testing team, it was as if every skill, talent, passion, experience and passion of mine fused into online social networking.

I had dabbled with sites like LinkedIn, MySpace, Plaxo, and Ecademy and never really got jazzed about them. But, when I first went to Facebook.com, I just knew something was magical and different with this site: the white space, clean design, easy symmetrical navigation, the wall, the feeds. And, most of all, how extremely easy it was to instantly be in dialogue with anyone in the world – many authors, speakers, celebrities and influencers I’d admired for years. Within a few short weeks, I simply became a raving evangelist for Facebook and within five months I was leading online classes teaching about Facebook marketing (which to me is basically relationship marketing with a language and etiquette unique to Facebook).

4. There are a lot of consultants around that don’t believe Facebook or Twitter are worth their time and will play any role in growing their business. What advice or stories can you share about the impact Facebook can have on a consultant or freelancer’s business?

The thing with social sites like Facebook and Twitter is it can take time. Sometimes real tangible results won’t show up for months – and many folks just don’t have the patience. However, for a consultant, it’s perfectly feasible to land a new client in a very short time. One of my clients landed a new contract within five hours of implementing some changes.

Here’s my six-point strategy: Continue Reading

Brian Solis: Author, Business Owner, Thought Leader

In today`s Buzz Session we were lucky to catch up with Brian Solis Author of the acclaimed new book on social media and business, Engage!, Brian Solis is Principal of FutureWorks, an award-winning New Media marketing and branding agency in Silicon Valley and the Chief Web Analyst at PeopleBrowsr. Solis is globally recognized as one of the most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Solis has influenced the effects of emerging media on the convergence of marketing, communications, and publishing.

1. First off what is the best part of your job and why do you do what you do?

My job…well let’s just say that I have several jobs at the moment. While I have run a new media marketing, branding and strategy firm for the past 12 years, I’m also an author, speaker, student and educator. We live in transformative times and I dedicate my personal and professional time to learning, interpreting, and sharing – understanding what’s unfolding and deciphering it in ways that allow others to embrace change and in turn help lead the way. I am inspired by the ability to have an impact and to also help others make sense out the interesting times.

2. You run a company called Future Works and also manage your own personal blog and brand BrianSolis.com – how do these two entities connect and what is your role in each of them?

My research and writing is published mostly at BrianSolis.com as well as in my books. I apply this insight at FutureWorks to benefit the brands we work with. I then share my real world experiences back in my writing and research to help others learn through both theory and practice.

3. Around the business and PR world you’re known as a thought leader, how did you get yourself into that category and what do you think was the biggest factor(s) in getting this recognition?

I’m often asked what it takes to be a thought leader and the only answer I can muster is that it starts with being a thought leader. Now, with that said, I don’t view myself as a thought leader, but I do challenge the system and the status quo to try things in ways that seem to align with behaviour and technology.

I noticed in the 90s that discussion groups, forums, and message boards, represented channels where brands could connect directly with consumers. But as marketers or communications professionals, were ill equipped to truly engage. It took a different approach. That approach would eventually require a supporting set new of alternative methodologies and systems. Over the years, I’ve shared my observations and vision and continued to do so relentlessly. As more “experts” hit the mainstream with the socialization of media, I was inspired to increase the volume and reach of my work in order to have a greater effect. It’s an overnight success 15 years in the making.

4. Here at our blog we recently talked about how publishing books as a consultant can really help with your career. Can you speak a bit on that and give any tips on how consultants can get started in the publishing world?

When I worked on my first two books with Geoff Livingston and Deirdre Breakenridge, I was often asked by my peers, peers who I might say are leaders in the new media industry, why I would write a book when blogging was obviously the future of publishing. My response was that a book wasn’t about just reaching who we already inspire, but those who don’t yet know we can help. Books provide a sense of tangible legitimacy and for many, they are the culmination of expertise and personal branding that speak for you in the physical world. The book is your sales and marketing team. They help people embrace your message and your experience and transform them into consumers of other media your produce as well as customers of the services you offer. Publishing is more important than ever before and with the advent of e-readers, your message can reach broader audiences.

However, everything begins with crafting a message and packaging it for the people you’re trying to reach and help. The irony of publishing today is that publishers want to see individuals develop personal brands online AND in the real world so their book has the potential to connect with a built-in audience.

Freelance Business Writer and Professional Blogger

Jennifer Mattern is a freelance business writer and professional blogger, as well as an e-book author and Web publisher managing approximately a dozen sites of her own. In addition to her more than ten years of freelance writing experience, she used to be an online PR and social media consultant through her own firm. Jennifer hales from Pennsylvania, USA and can be found online at www.ProBusinessWriter.com and at her primary blog www.AllFreelanceWriting.com.

1. Your website says you work from 5am to 12pm Monday to Thursday? That’s an unusual schedule, why have you chosen that and what do you do when you’re not working?

One of the biggest perks of the freelance lifestyle is flexibility in your schedule. For me that includes being able to work when I’m most productive. I tend to get more done in the early morning hours when it’s dark and cool and quiet (I’m completely useless work-wise in the afternoon). So I choose to wake up at 4am (usually) so I can gulp down massive amounts of caffeine and settle into my work day by 5am. Sometimes I start work a little earlier than that. It’s basically just a time shift on your typical 8 hour day with an hour off for lunch. I just happen to take lunch immediately after work rather than in the middle of that work day.

As for only working Monday through Thursday, that decision was about enjoying a better work / life balance. By the time Friday would roll around, I was usually exhausted. And the weekend was rarely enough time to fully unwind to start it all over again. I also realized there was a lot of wasted time during my work days. When you’re exhausted or overwhelmed it can be easier to let yourself procrastinate. And let’s face it. Social media makes that easier than ever these days.

I decided to give a four day work week a try. I canceled contracts with some of my older clients who were on the lower end of my pay spectrum (and not able to meet the current rates). And I convinced some of my other regulars to increase their contracts in different ways. What happened was this — I now work fewer days per week, but I earn even more money, and have more time to myself. It has been more successful than I could have imagined. It’s amazing how much more you can get done in a work day when you don’t try to overdo it during the week, and you allow yourself enough time to pursue other passions as well.

When I’m not working I pursue personal interests — reading, catching up on movies, going for drives, walking or hiking occasionally when the weather’s nice, doing genealogical research (big family history buff here), taking care of errands, taking day trips or long weekends out of town, spending more time with family and friends (such as my sister when she’s home from university for the summer), or just relaxing and unwinding before another work week.

2. You’ve done a lot of writing in your time for all kinds of businesses and websites. What are your favourite kinds of projects and why?

My favorite project at this point is definitely blogging. The work varies, it allows for a casual and conversational tone, and it offers a huge amount of freedom. While I’ve taken on business ghostblogging — company news, etc. — I usually take on niche-oriented writing. I choose the topics I want to write about. That could be anything in the business niche really (and occasionally I branch a bit wider for one longstanding client). For example, a client launched a new social media blog recently at http://SocialImplications.com and had me head it up. I get to discuss social media issues that matter to me and even rant about the problems I come across. On other blogs I talk about things like SEO and Internet marketing. Continue Reading

Digital Content Creator – Kate Trgovac

Kate is digital marketer and part-time lecturer that has been designated one of Canada’s Most Influential Women in Social Media. She is co-founder LintBucket Media, a boutique marketing agency that specializes in online marketing strategy, social media marketing, and digital content creation. Kate’s blog is at MyNameIsKate.ca and she also writes about Funky, Chic and Cool Laptop bags. You can get in touch with Kate at KateTrgovac.com or follow her on Twitter at @mynameiskate

1. What is the best part of your job?

Meeting interesting people who are passionate about what they do – I then get to share what I’m passionate about (interactive media) which can help them do their jobs even better! I love the moment when a client moves from being skeptical of digital media to seeing the possibilities for their business.

2. What does “work-life balance” mean to you and in your eyes do you have one?

Well, work is a part of life – especially when you own your own business. I look at the balance as trying to attain the highest level of happiness for the people who are the most important to me: my family, my clients and myself. Some days I get up at 5AM for a conference call on the east coast – and other days we spend a weekday afternoon at the dog park. I think I have balance because I feel like I can choose and manage my priorities. Sometimes when we feel we don’t have a balance I think it’s because we feel there is no choice and our priorities are out of control.

3. What’s your view on personal branding and what role does it play in your business?

Personal branding – I’m not a big fan of this phrase because I worry that it attaches “marketing speak” to something incredibly fundamental. “Personal branding” is about character, integrity and expertise – it’s your reputation. Will I do what I say? Will you get my best effort? Will I treat your business as my own? Will I deliver on my commitments? My integrity, my character and my expertise are the foundation of my business – I could not do business without my reputation.

4. If you could offer one tip on pricing to consultants on their way up, what would it be?

Understand the true value of what you are providing. What is the ultimate outcome of what you are providing to your client: increased revenue? Increased reputation? More efficient workflow? Your pricing should align with your value. Sometimes that is on an hourly basis – but often it isn’t.

5. What’s the biggest mistake you see other consultants/marketers/bloggers making and how can they fix it?

Most of the consultants I know are engaged in social media, and the social media fishbowl encourages a lot of over-sharing, particularly when it comes to projects we are working on for clients. I see Tweets and status updates from new and experienced consultants alike that play very fast and loose with their clients’ business information: “just got out of a strategy session with XYZ” or “showed the most recent creative for ABC’s upcoming product launch”. While these updates are intended to increase one’s personal status, they do so at the expense of keeping a client’s business private. I wouldn’t want my consultant or agency tweeting about work they are doing for me (unless your Twitter account is part of the launch strategy). It sounds a bit old-fashioned, I suppose, but I’d like to see more respect for clients’ business. Continue Reading

SEO and Ecommerce Consultant Everett Sizemore

Everett Sizemore has been involved with SEO as an e-commerce business owner, marketing agency employee, independent SEO consultant and as an in-house SEO manager. He has managed the SEO department at Gaiam, Inc. since 2007 and continues to provide consulting to select businesses from time to time. Everett writes about SEO on www.Esizemore.com, and industry publications like Search Engine Journal. He has been a panelist and speaker at industry conferences like SMX, RMDM, and Denver SEMPO.

1. What is the best part of your job?

The best part of my job is being able to work from anywhere. I currently work from my home office on a 15-acre farm in rural Virginia. While I am tucked away in the Blue Ridge Mountains, my employer is in Boulder, Colorado. I can take my laptop to a beachside condo in Florida for a month when the snow gets too much to handle here, or I can go to Ohio and stay with family for a few weeks. As long as I have Internet access and a phone, the world is my office.

2. Your website says “Farmer of Organic Vegetables & Keywords”, what’s that all about?

The last thing in the world that I want is to be stuck in a cubicle or living in suburbia. I don’t want a high-paying job in Silicon Valley. I don’t need to drive a BMW. I have a pick-up truck and a little farmhouse instead. I’d rather see our cows, donkeys, chickens, guineas, dogs, cats, rabbits, deer and turkey than the CEO of the latest startup. I’d rather spend my spare time pulling weeds in my garden or making my own soap than paying to walk in place on a treadmill.

But I’m also on the Internet at least eight hours a day. I subscribe to dozens, possibly hundreds, of blogs. I stay up-to-date on the latest SEO and Internet marketing trends, attend and speak at technology and business-centric conferences, enjoy strategy meetings in the corporate boardroom… So my life is sort of a dichotomy, and the “Farmer of Organic Vegetables & Keywords” phrase is meant to keep me grounded. As for the “organic keywords” part, I’ve never really been that into PPC. I see the value in paid search, but I don’t like the idea that once you stop paying you stop showing up. It’s the same reason I like growing perennials in the garden. Plant them once and they come back every year.

3. You are now working full-time for one of your past consulting clients, how did that happen and was it a hard decision?

Yes, it was a VERY tough decision. Our contract had run out and they offered me the job. They had been a great client to work with and the terms of their offer were very appealing. I was a little frazzled at the time from having to deal with sending out invoices, bookkeeping, proposal writing, and all of the other stuff that goes along with running your own consulting business. But I also liked my freedom, and I’m an entrepreneur at heart. I weighed health insurance against the feeling of being my own boss; 401k against the potential for unlimited income; a steady paycheck Vs the monthly anxiety of collecting checks to pay the bills…

My consulting business had gotten to the point where either I had to hire some people to help out, or just stop taking clients for awhile. Everyone gets to that point if they are lucky. But I was offered a third option that seemed the right one at the time, and I haven’t regretted it since. That was back in 2006.

4. What was most effective for you in landing new clients? (marketing technique, networking, blogging, or something else) Continue Reading

Marketing Consultant Jay Ehret

Jay Ehret is a marketing consultant, speaker and owner of The Marketing Spot and blogger at The Marketing Spot Blog. He works with his clients to build their brands, create memorable customer experiences and develop effective advertising. A love of wine and poker player, when Jay is not speaking around the USA, you can find him just outside of Waco, Texas where he calls home.

1. What is the best part of your job?

The best part is that I love what I do. I love working together with clients to build a marketing plan. They let me inside their business and I get to positively influence the future of their company.

2. Tell us a bit about The Marketing Spot and how you started the company?

I worked in radio advertising for 17 years but knew that I wanted to be an entrepreneur. However, I really didn’t know what type of business I wanted to own. Believe it or not, I thought I was going to open up a coin-laundry facility and even did a business plan for one. But I thought the return on investment was too low, and coin laundry owners have to know something about maintenance, and that’s not me.

So in the spring of 2001 I went to an Entrepreneur Magazine conference/showcase in Fort Lauderdale to get some inspiration, and I did. The event was not well run, some of the speakers didn’t show, the ones that did weren’t very good. My inspiration was that I could teach this stuff more effectively than Entrepreneur magazine. I was already a sales trainer at Clear Channel Communications and my m.o. with clients was to educate them as I helped them. So that’s when I decided I would start my own marketing company with an emphasis on education.

That was May and for the next four months I laid the groundwork for The Marketing Spot (the name was chosen because that web domain was available). I decided my start date would be October 1, 2001 and I would give my employer two weeks’ notice on Monday, September 17th. Then came the tragedy of 9-11 and I had to make a decision whether or not to move forward. After talking about it with my wife, and worrying about it all weekend, that Monday morning, the 17th, I decided to turn my notice and move forward

3. Give us a glimpse into what your typical day looks like and what you do to keep a solid work-life balance (if you feel you have one)?

I mostly office from my home office, so I’m usually at my computer by 6:30 in the morning. My early mornings are spent reading and creating content such as blog posts, podcasts, articles, learning courses. By mid-morning I may be meeting with a client or working on client projects.

Two days per week I play basketball at a lunchtime businessman’s game. Then back to the office for more client projects or out in the field meeting with clients. I also meet with several clients by Skype. By mid to late afternoon my mind is a little fried, so I will pack up my laptop and either head to my satellite office or to a Starbucks to do some thinking, reading, working. In the early evenings I may work out or go to a local civic function. At night, I will usually sneak in to my office to do a little work. But mostly nights are spent with my wife.

I work a lot of hours because I mostly work from home, but I have a pretty good work-life balance. I spend a lot of time with my wife, we usually watch the grandkids some on the weekends. And every Friday or Saturday night we go out on a date. My wife and I will also travel 3-4 times per year. We are very active in our church and that keeps us busy too. Continue Reading

Blogger & Consultant Chris Garrett

Chris Garrett is a professional blogger, online marketing consultant, writer, and speaker. He co-authored ProBlogger: Secrets for Blogging Your Way to a Six-Figure Income and is the creator of Authority Blogger, a course on blogging for business and professionals. Chris travels extensively, was born in Calgary Canada, and now lives in the UK with his family.

1. What is the best part of your job?

The fact that it is not a job in the traditional sense. I have freedom to choose – my hours, who I work with (or not), and so on, and I get more rewards the more I put in.

2. What does “work-life balance” mean to you and in your eyes do you have one?

It is something I have to continually keep an eye on. Lately I have done some restructuring to give the family more time. That said, I don’t have to miss any of my daughters school events, can drop work for family emergencies etc, and right now I am typing this on a “business trip” but my wife and daughter are right with me in the room. We just arrived in Melbourne via Dubai, as a family.

3. If you had to choose one thing that’s been the most effective in helping
to grow your business, what would that be? (a kind of marketing, a book,
networking, social media, etc) And how did that help you?

My network. Networking is the source of my opportunities and my support when things haven’t gone the way I expected.

4. Career wise how did things change after you co-authored the PRO Blogger

Some people take you more seriously when you have a book in print, but I had a couple of books before Problogger came out, and at the same time there were some family issues that meant I couldn’t take full advantages of the doors that opened up. It has been great for me though, no doubt. I’m very grateful to Darren for having me on board.

5. What’s the biggest mistake you see other consultants/marketers/bloggers
making and how can they fix it?

There are so many! I guess thinking they are the center of the universe is a biggie. Continue Reading