Marketing Mondays: The Case for Marketing as a Problem Solver

Marketing doesn't always have to be about something you do externally. It doesn't have to be an ad campaign, direct mail, social media, and so on. A great way to generate more business for your consulting practice is to get more out of your existing client base. An effective way to do this is to […] READ MORE

Marketing Mondays: Why You Need to Be a Content Creator

We’ve talked about building your consulting business by writing articles. Another great way to market your products and services is through creating free content. You can put together a white paper, report, or video. Many consultants and business owners have used free content to establish and build their businesses. Many consultants and business owners have […]

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Give Attention to Marketing Your Consulting Services

It was 7am on a wet and dark winter morning and I was walking into a local coffee shop for a meeting. Back story: A friend of mine asked me to meet with Dennis. I was told he was a successful entrepreneur and business person. He’d spent quite a bit of time in Asia as […]

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Marketing Mondays: Build Your Consulting Business by Writing Articles

The first time I wrote an article for a business publication I got 3 emails from business owners that had read my article and wanted to hire me. The next article got more inquiries and all I did was write! Writing articles for your local newspaper or for a popular blog is a great way […]

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Marketing Mondays: Host-Beneficiary Marketing For Consultants

Jay Abraham, one of the leading marketing minds of our time, teaches an extremely powerful marketing strategy called the Host-Beneficiary. Let me give you an example of how this works. You run a yoga studio (or you consult for one). You want to increase your number of customers and sales. Yet, you have a limited budget. […]

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Marketing Mondays: Take Your Marketing Out of the Building

I’m sure there have been some scientific studies on this topic. If there haven’t there sure should be. I’ve talked with enough professionals to know that the biggest fear most people face in the business world is taking action. Well, actually, let me clarify that… When I say “taking action” I don’t mean writing an […]

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Marketing Mondays: Consultants! How to Test and Track Your Advertising

When I first got started in the marketing business the concept of testing and tracking your marketing and advertising was quite foreign. Don’t get me wrong, there were plenty of experienced people that were doing it – and they were much more skilled than I was – but most companies just had no clue. I […]

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Marketing Mondays: The Value Bait

Sam told me a story the other day about one of his students that lives right on the waterfront. To catch crab and prawns they go to their dock each day, find some mussels that have attached themselves to the rocks and dock. They don’t eat the mussels…they crush them up, put them into a […]

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Giving Your Business a Marketing Makeover: Book Review

I recently received a package in the mail with a review copy of Gil Effron‘s new book “How to Give Your Business an Extreme Marketing Makeover.” The picture on the front cover has a painter on it. If I’d missed the word “marketing” I’d have thought they made a mistake sending me a review copy […]

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Marketing Mondays: Consulting By-Products and Selling More to Your Clients

Good morning Marketing Monday peoples! Welcome back. In the creation and delivery of most products and services by-products are produced. The majority of business owners and consultants pay little attention to these. They ignore them or don’t even know they exist. The majority of business owners and consultants pay little attention to these. They ignore […]

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