A consultant I work with just emailed me…
She was all excited because she just wrapped up a meeting with a large ideal client.
When your proposal is shared with people that haven’t been a part of your meetings and prior conversations things tend to go downhill.
She forwarded over an email response she received from the prospect. It had a glowing review and the prospect believes this consultant would be a good fit.
But the final sentence in the email caught my eye.
“I will be sharing your proposal with my team, and get back to you.”
I quickly responded to the consultant to let her know that she may be talking to the wrong person. Her prospect may not be the real buyer.
Here’s the point I want to share with you today:
Just because you have a good relationship with someone in an organization and they have accepted a meeting with you, doesn’t mean they are your ideal buyer.
A real buyer must have buying authority.
That means that they can make the decision to hire you without consulting others. Continue Reading