Today I want to encourage you not only to read my article but to ‘work’ through it. That’s right; I want you to actively participate. Not for my benefit, but for yours.
If you can come up with a statement that matches both criteria there’s a good indication you’re getting close to finding what really makes your practice stand out from the competition.
I’m going to ask you a question and I want you to take a minute or two right now and answer it. Trust me, it will be worth your time and greatly benefit your consulting practice.
Okay, here it is:
Question: “What makes your consulting practice special and separates you from other consultants in your marketplace?”
Now before you continue reading think about that question and list out 3-5 of your key differentiators and advantages.
If you can’t, an alarm should be going off for you that this is something you really need to work on.
Okay, have you written down your answers now? Continue Reading