Consulting Business Names: How to Choose a Great One

So you want a great name for your consulting business? Or maybe you’re tired of your current name and feel its time for a rebranding?

Whatever the reason, here is some food for thought when it comes to consulting business names.

One of the best ways to get great ideas for your business name is to look at portfolios of naming companies. Check out Igor International and A Hundred Monkeys. Both companies have extensive experience working on naming projects.

Study. Naming is considered part art part science by many. Both above companies provide case studies and naming guides that you can learn alot from.

There’s also a big shift in naming these days. Many new startups are coming up with wild names. Here are a few:

Those are just to name a few and in sharp contrast to names used by businesses that have been around for many years. Think, KPMG, McKinsey & Co, Deloitte, Boston Consulting Group…you get the idea.

Consultants Naming Guide

Be sure to check out the naming companies I mentioned above. They’ll give you a great start and from there you’ll need to think about several things like:

  • How you want your business to be perceived?
  • Will the business only be you?
  • Do you want a name that sounds established?
  • Or a name that gives off energy or sounds cool?

What are some of the best consulting names you’ve heard of?

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  • Kyle Gillespie81

    i don’t know if you’ll respond to this but I’m starting my own consulting business and I’ve been on the name game for awhile. i came up with a good one. i have Syndicate to replace the word for business. i like it but the name also refers to organized crime. is this a bad choice. i will have consulting in the name too. please give me an opinion about this word

    • http://www.consulting-business.com Michael Zipursky

      Kyle – not necessarily. I’d poll a few people in your market or speak to potential clients and see what they think. Each country, language and culture interprets names in different ways so I can’t say yes or no – but ask enough people in your target area of business and you’ll get a strong sense of direction.

      • Garry

        Could you suggest a name for my Consulting Business? I applied for one that I liked, but it got rejected. I am looking for a unique name which is easy to remember. Please advise..

  • necnu

    i’m planning to start a pre-owned cars business in the form of consulting so i neead a good name t start my org..pls help me..