I received an email from a consultant the other day asking me what type of certification they should get to help them become a more successful consultant.
I replied, “you don’t need any certification to be successful in this business.”
Then just yesterday I spoke with another consultant in Australia that told me he was part of two different consulting associations. His business is struggling.
Let me first explain the value of a certification:
- Learn systems and processes to work with clients.
- Speak with other consultants just getting started.
- Gain confidence in doing consulting work if you weren’t confident already.
Here’s the problem with certifications, they don’t help you GROW your business.
I’ve said before, as consultants, we’re not in the consulting business. We’re in the marketing business.
It doesn’t matter how many certifications or letters you have after your name. And it doesn’t matter how good you are at the work you do. If you don’t have enough clients, you don’t have a business.
The consultant that emailed me and the other one from Australia both had spent great time and money on getting certifications believing that would allow them to be successful.
In both cases it didn’t.
Getting a certification is easy. Anyone can do it. It’s about as valuable as a piece of paper from a university.
If you want to get a JOB and be an employee these things can help you.
If you want to run your own business, including a consulting business, they are of almost no value – other than potentially giving you a boost in confidence (often misleading you that what you’ve learned in getting your certification will help you to grow your business.)
If you want to land more clients, increase your income and grow a sustainable business, certifications won’t help.
You need to learn the process and system to consistently attract clients and how to effectively sell consulting services (even if you don’t like the idea of selling).
That’s what I teach consultants in my Marketing for Consultants Coaching Program.
Will you get a certification? Nope. Ask yourself what’s more important, a piece of paper on your wall for you to look at, or a full client list and a growing bank account and profitable business?
If you’re ready to take your business to the next level, get in touch here.