Naming Your Consulting Business

When starting your consulting business, this is possibly one of the first issues you will wrestle with. Coming up with consulting firm names can be a tricky proposition, and one that requires a lot of thought from you!

A popular choice is to name the practice after the principal consultant, and possibly add the term “and associates.” While this may seem like a good idea, you will find that clients might disregard any other employees or minority partners, and only want to deal with the lead consultant. Not ideal.

Of course, in the case where the individual dies, retires, or sells the company, a company named after an individual may not be able to be renamed!

You might use part of your name, for example, your last name, to devise a name for the company. It worked for the Ford motor corporation, and it may work for you! Try combining your last name with the word “consulting” for example, Wilson Consulting. Has a nice ring to it, doesn’t it!

Consultants Naming Guide

Being specific, for example, choosing Wilson Financial Consulting, also helps, as it provides any potential clients with an immediate indication of the type of work you accept, making it easy for them to decide if they want to contact you.

On the other hand, you could choose a name that’s completely unrelated to your name, for example, Gigabyte Computer Consulting. It’s clear, catchy and not linked to any one person. You could consider any combination of terms related to your field for your moniker, and it may help to sit down with a piece of paper, and jot a few terms that you like the sound of down, and then spend some time working on combinations.

Another factor to consider is including a geographical reference in the name. While the addition of the world global, for example, would indicate that you accept work from anywhere, adding a particular geographical reference, such as New York, limits your potential to grow beyond that area. So exercise caution when using this idea! Rather leave it out, than limit your potential footprint!

You may also want to consider what the acronym of your company’s name would be, if you ever intend to use one. Getting it wrong could have embarrassing consequences!

Once you’ve spent some time on your name, and chosen your favorite, it’s time to incorporate that name into a logo.

Of course, your logo should be based on the name of your organization, and perhaps have a graphic representation of your services. Good logo design is tricky however, so it might be wise to seek the assistance of a graphic designer, who can design several options for you to choose from.

Important features of your logo should be that it is clear, professional and clean looking, and that it projects the desired image of your company. Also, bear in mind your chosen corporate colors, if any, when designing your logo, or that your logo may dictate those colors to you.

Once you have a logo you love, you can start putting it on letterheads, business cards, emails and other documents and consultants marketing materials. A marketing professional once told me, “If you can brand it, brand it.” The more you name, and logo gets out there, the more exposure you have, and the wider your potential client base becomes.

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  • Salil

    Hi. Looking for a name for a consulting company. The company is a partnership between three people. It will be leveraging the strenghts of each partner which are HR , Marketing and IT .

    Suggestions on names will be most helpful.

    Regards

    Salil

  • elmarie

    hi. i am looking for a name for my Public Relations and Event management compony. please help with ideas.

  • sokun

    Hi, I'm looking to for a name of consulting firm which reasonable for business such as project management, banding, researching, marketing and .PR. can u please help me to provide any ideas for this.

    Sokun
    Cambodia

    • onemanbrand

      You should hire a consultant who is focused on branding, marketing, and PR to help you find an appropriate name. Oh wait….

  • Donya123

    i need a consulting company name now!!!!!!!! please helpp mee!! tel me a name that doesnt exist!

  • Jenica Sy

    Try this one, This site help me to create a unique name for my company. Its affordable and it has a good service.

    Company Naming

  • Amodvns

    i m searching good name in real estate consulting

  • http://twitter.com/vikhyat_axe vikhyat sharma

    i m looking for simple and nice name for my firm relating with fmcg products…..

  • Sayedibad

    Hi. Looking for a name for a consulting company. The company is a partnership between four people. the consulting company will provide financial servises like financial database and also IT servises

    help me to select a name

  • vinod kumar

    hai, i want the good name of busines concern of auto mobiles and electrical goods

  • http://www.manwithvanhire.co.uk Man And Van

    I would like to have a good business name for IT & Management Consultancy.
    Any suggestion will be highly appriciated.

  • Mohit3004

    I am looking for firm name as in pvt Ltd. preferable starts from M

  • Sahney Nitin

    i want good name for my hr consultancy so plz let me know if u have any of such documents.

  • Maheshkumarheart

    i want good name for my hr consultancy so plz let me know if u have any of such documents.

  • Anuj sehgal

    Can i use word ” global” in my consulting name ,i.e xyg global pvt ltd

  • arianne

    i am looking for firm name ,my products is made up of tin can

    • http://www.consulting-business.com Michael Zipursky

      Arianne – if you can be more specific maybe others in the community can assist with some ideas.

  • chandrapratap singh

    hi i want good name for my consultancy firm so plz advise me

  • anky

    Hi,

    I am so confused , looking for name for my concept / company for International Business Development.

    Pls pls pls advice.

  • Pareekneelam

    I am looking for good name for my financial consultancy firm,which can be easily approachable to international clients

  • Rajivwise 1986

    Hi. Looking for a name for a consulting company. The company is a partnership between three people. It will be leveraging the strenghts of each partner
    Suggestions on names will be most helpful.

    Regards

    rajiv ranjan

  • Patrickogwal2012

    hi, iam looking for aname for my consulting firm that deals, financial ,HR, IT, Public relations

  • Vekariya Yogesh

    I am looking for good name for my financial consultancy firm,which can be easily approachable to international clients

    Like Reply

  • http://profile.yahoo.com/IDTNDT5M4Z5TZF6TDYMSLBOOQU YOGESH PATEL

    I am looking for good name for my financial consultancy firm,which can be easily approachable to international clients

  • Akshata Pardeshi

    hiiii….m looking at name for a consultancy which provides jobs…plz help me

  • Chilla_sudheer

    hai……i am looking for civil consultancy firm name it to be mixed with south india name

  • Hemantsankhla

    jis kisi ko medical collage ya engineering collage mein addmission cahiye to pls contect this no. 9024767515. ye e-mail:- hemantsankhla@yahoo.in

  • GuestMichael

    I use this skyeblaze as our company name is a family company. is it right???

  • Guest Michael

    What Name can i use for an investment consulting company like i said early i used skyeblaze can i get a better name for our company

  • Nutriciapk

    Yeap it sounds good.

  • Prashant

    Can i use word Global in company name like XYZ global services

  • sachin

    I am looking for my firm name which is in the business of facility management services & landscaping

  • Diana Anthony

    we are a start up HR consultancy, can anyone suggest few names for our consultancy. please send the names to diyu.dreams@gmail.com

  • Jon

    Hi, Would adding “capital” (ABCD Capital) to a consulting business focused on the financial side be appropriate? Thanks!

  • ramesh

    i need consultancy name

  • rfb

    The article would be more convincing if the author knew the difference between principle and principal.

    • http://www.consulting-business.com Michael Zipursky

      rfb – thanks, we’ve made that update :)

  • abelina

    I need a company name for starting business with selling kitchen appliances and building material. I need just a five letter word.

  • venu

    Hi

    I am looking for an catchy name for a food quality/food safety consulting services in india.

  • Eng

    hi.looking for a name for a consultancy & trading company.The company is a patnership between 4 people. It will be leveraging the strenghts of each partner which are HR , Marketing IT and sevices provider.

    Suggestions on names will be most helpful.

    Regards

    ENG

    • http://www.consulting-business.com/ Michael Zipursky

      ENG – I can’t provide suggestions for everyone that’s looking for a new name. Instead, I suggest you check out our new Consultants Naming Guide above, as that will teach you everything you need to know about coming up with a great name for your consulting firm.

  • rohit

    hi,
    i m looking a name of company, which will be in the consultancy…business. Real Estate, HR & IT

    Rohit

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  • JAS

    HI, I AM LOOKING FOR A NAME FOR A RESTAUANT AND HOTEL CONSULTANCY FIRM. NEED SUGGESTIONS.

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