Demonstrating Your Consulting Expertise

You’re good at what you do, right? I’ll take your word for it because I’m in a good mood and generally a nice guy…but why should anyone else?

Seriously. What makes you an expert?

Why should a business owner give you their money? Money they could otherwise take to the bank or use for a vacation or to buy a new car?

Either you’ve got the consulting skills or you don’t.

You’re an expert consultant

If you’ve got the game, bring it. Make sure you are clearly communicating it to your client. You can show them case studies, video testimonials, written testimonials, or put them in touch with a previous client. Those are all great ways to provide proof that you are an expert.

You’re on your way to become an expert consultant

If you’re not there yet, don’t fret. There are many ways you can demonstrate your expertise.

• Write a book.
• Give a presentation.
• Offer a free white paper.
• A valuable critique or assessment at no cost.
Provide a guarantee that removes all the risk for your prospective clients.

Each one of these will help you on your way to establishing your authority and proving that you are the expert you say you are.

In fact, even expert consultants can and should use these 5 techniques to further promote their credibility.

From now on, don’t just say you’re an expert or a specialist. Show them you really are.

Have you used other techniques to demonstrate your authority? We want to hear about them. Share them in the comments below!

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  • Errol Allen

    Great article. Let’s me know I’m on the right track!

    Errol

  • Jag

    Good article and points. I always use a 100% money back guarantee for my clients if I don’t produce the agreed upon initiatives in our agreement. In 12 years I’ve never had a client ask for their money back. I opened a special account in the beginning just to cover my ‘”ass”sets’ because I was a little worrired the MBG would back fire. The account functions as a great vacation savings account.

  • I don’t really provide a guarantee, but I generally give something away to demonstrate my skills – recently I had a physician come to me for reputation management. I “managed” to get one scathing negative review removed from a prominent position that was negatively impacting the practice because every time someone searched the practice name, this review came up. Needless to say, they moved forward with using my services.

  • Anonymous

    First time I come to this website as I am planning to become an IT consultant the best think I found here is no matter how good you are in your field unless you demonstrate your skills.

  • Ajumbo

    Great article and very practical!