Drop the “Summer” Excuse

No Excuse Summer Time

“The summer time must be slow in your business” is a common phrase.

Yet it’s one that does a great deal of harm to consultants.

Not because business is slow, but because people are led to believe that there is no point to market their services during this time of year…

For the vast majority of executives and business owners around the world, business doesn’t stop just because the weather warms up.

…And that any attempt to do so would be futile.

Unless you’re in school, work for a school board or are in the Government; business doesn’t stop in the summer.

Sure, if you live in France, Finland, Italy or some other European nation where 5-8 week summer holidays are the norm, your business as a consultant may grind to a halt if your clients are all in the same region.

(That may be just fine for you, or it may be an indication to diversify your offerings to new markets and clients)

For the vast majority of executives and business owners around the world, business doesn’t stop just because the weather warms up.

You’re welcome to enjoy time off whenever you please. After all, that’s likely one of the reasons you became a consultant – to be in full control of your time.

But please don’t use “it’s summer so there’s no point to do marketing now” as an excuse.

Putting your marketing on hold at anytime is a risk.

While you’ve decided to take a pause and soak up the sun your competitors are making inroads into your territory.

It’s important to enjoy your holidays and take them frequently.

Just don’t use summer as an excuse to put priorities off and not to get things done.

Success is yours for the taking.