I recently received a package in the mail with a review copy of Gil Effron‘s new book “How to Give Your Business an Extreme Marketing Makeover.”
The picture on the front cover has a painter on it. If I’d missed the word “marketing” I’d have thought they made a mistake sending me a review copy and wanted an interior design specialist to review the book.
The photo aside this is a great book and provides a much needed marketing wake up call to business owners.
Gil writes in a conversational and easy to understand style. Great job there as far too many writers take marketing and sales books to the highly technical side – scary for most people.
The book starts off by sharing with you several warning signs that your marketing is in trouble:
- Your website – does it convey what you’re doing ‘now’, how you’re different, and does it encourage people to contact you?
- Your lead generation process – are you getting the same amount of leads as you were before?
- Stumbling blocks – what areas of your marketing are causing the greatest hesitation for your prospects.
- No referrals – are you getting sufficient referral business?
- Maximizing the lifetime value of your client – do you know what this is? If you do, are you doing it?
Many of the concepts in this book are written as stories and case studies – which really helps to show how the ideas can be applied.
In one story early on in the book Gil shares a very clear and memorable tale of how a renovation company created a brand for themselves. This seems so simple, but it’s extremely powerful.
The book takes you step by step through evaluating your marketing process and shows you how to find the roadblocks that are preventing you from true marketing and sales success. Then Gil shows you how to remove the obstacles in your path.
The book takes you step by step through evaluating your marketing process and shows you how to find the roadblocks that are preventing you from true marketing and sales success.
- Makeover Mania Meets Mainstream Marketing
- Birdseye View of an Extreme Marketing Makeover
- Facing the Skeletons in your Marketing Closet
- What Your Typical Transaction Looks Like
- What Works and What Doesn’t
- Formulating a Better Way
- New Marketing to Support Your New Approach
- Determining the Best Marketing Activity for the Job
- Merging Marketing and Sales
The book is a quick read at 119 pages. Gil has done a great job at making his point that all businesses need to take inventory of their marketing and ensure they make every point in their marketing and sales process as efficient and effective as possible.
You can learn more about Gil Effron and his book at http://www.strategiesforgrowth.net