How to Do More of What You Love

Do What You Love

In my coaching for consultants program one exercise I get my students to go through looks at passion and specialization.

That’s why it’s important that you’re passionate about, or at minimum enjoy, the work you’re doing and the specialization you’ve chosen.

One of the main reasons you likely became a consultant is to enjoy the freedom and lifestyle it provides. And to be your own boss and to have more fun.

Yet, I’ve found that many consultants aren’t doing what they should be.

They happen to be in an area of consulting that they don’t really enjoy. And that’s a problem.

You’re going to spend a lot of time writing, researching, speaking on and just being ‘in’ your area of focus if you want to become known as an expert in it.

That’s why it’s important that you’re passionate about, or at minimum enjoy, the work you’re doing and the specialization you’ve chosen.

Why Have a Specialization?

Put yourself in your client’s shoes. If they’re a food manufacturer and their biggest problem right now is sales…what type of consultant do you think would get their attention and interest more….a general sales consultant with a proven track record, or sales consultant that specializes in working with food companies and manufacturers who also has a solid track record?

When the client visits the first consultant’s website they see information and articles about sales. When they visit the second consultant’s website they see articles about sales in their specific industry. 

Which consultant do you think would be viewed by the client as an expert and specialist? Easy right: the one that’s narrowed down their specialization of course.

Now, back to the main point I want to share with you in today’s article…

Where Passion and Specialization Converge

It can be a fine balance of picking the right specialization, one that matches your skills and experience to the industry you want to work and be known in.

Add to that the consideration of what you’re passionate about and it’s easy to see why some consultants find it challenging to select the right specialization that they are passionate about.

With many factors to consider (market size, skill level, industry, how lucrative it is, etc) it’s not always cut and dry.

When you stop doing things you don’t like, and start doing more of the ones you do, you’ll be happier, more focused and productive and will excel at your work.

Here’s an exercise I’d like to offer you that can help…

Exercise: Finding Work You Love

  1. Get out a piece of paper or open a spreadsheet program.
  2. Divide the page into two columns.
  3. On the left, write down everything you’re doing in your business that you DON’T enjoy.
  4. On the right, list everything that you DO enjoy doing.

Many consultants find that they have many more items in their left column than in their right.

When you look at your right column, all the things you enjoy, start thinking about whether you can do more of those things?

Can you focus the majority of your time on just one or two of them?

Do you see one that can become your specialization? An area that you can focus on and become an authority in?

Next, look at your left column and consider what you’re currently doing that you don’t like, and what you can cut from that list.

When you stop doing things you don’t like, and start doing more of the ones you do, you’ll be happier, more focused and productive and will excel at your work. And those are things your ideal clients and the marketplace will notice.

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  • Geoff Bretches

    How do you apply in the instance where you work for a consulting firm but not totally enjoying the areas you currently handle? I have thoughts on this but would like to hear your thoughts.

    • http://www.consulting-business.com/ Michael Zipursky

      Geoff – can you shift your work to areas that you’d enjoy more?

      • Geoff Bretches

        Thanks for the reply Michael. I have tried this but the areas I enjoy are “future” or “backburner” areas for the business at the moment. Not a totally free consulting format.

        • http://www.consulting-business.com/ Michael Zipursky

          Either you make the most of working within a company and find areas that you enjoy and have meaning for you, do the work and enjoy your time outside of work (hoping that balances things out) or you go out on your own and have control over the work you do.

  • nathan

    Hello Mike,
    I’m a consultant specializing in food services. When I talk to someone, do I speak about the details about setting up a food business or just touch on the surface and focus more on sales. Thanks

    • http://www.consulting-business.com/ Michael Zipursky

      Nathan – focus on the buyer and learn everything you can so that you can offer them a solution with the greatest value for them and that compensates you well.

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