How to Find More Consulting Clients

Find-More-Consulting-Clients

Do you want to expand your client base and attract more of your ideal consulting clients?

Once you’ve put this list together you’ll have a set of criteria that gives you greater clarity into who your ideal clients really are and how to get your message in front of them.

One great option to accomplish this is to get a clearer picture of who your ideal clients are.

There are several ways to do this:

Buyer Persona and Client Avatar: Often called a Buyer Persona or Client Avatar, in this exercise you want answer specific questions that include:

  • Demographic information – location, age, income, gender, etc of your ideal client
  • Title – is your ideal buyer a VP, Director, CEO, Manager?
  • Average day – what does their average day look like?
  • Buying authority – do they have authority to hire and write you the check?

Information Sources: Where does your ideal buyer go to get informed? Do they visit specific websites, blogs, read trade publications or magazines? Do they attend specific events?

If you’re unsure how to get this information consider:

  • Speaking with current and past clients
  • Setting meetings with prospective clients
  • Sending out a survey to your list
  • Running targeted ads to drive people to a survey
  • Picking up the phone (yes, the phone!) and have a chat with ideal clients

Once you’ve put this list together you’ll have a set of criteria that gives you greater clarity into who your ideal clients really are and how to get your message in front of them.

If you’re interested in improving your marketing so you can start consistently attracting more of your ideal clients, take a look at the marketing for consultants coaching program. This is where I work with consultants personally to help them get more clients and grow their incomes and business.

Make it a great day!