How to Find Your Ideal Consulting Clients

Finding-Ideal-Clients

Are you lost when it comes to finding your ideal consulting clients?

To start you need to give thought to who your ideal clients are.

To do this, create a Buyer Profile where you’ll look at things like the demographics, core problem and identifiers of your best and favorite clients.

When you start to see a pattern emerge and that several of your best clients have the same responses – you’ve hit gold.

Once you’ve done this you need to figure out how to reach more buyers like them.

This is where most consultants go off course. They ‘think’ they know where to find those buyers but they haven’t taken the time to actually confirm that their guess is accurate.

If you want to reach your ideal clients you need to know where they spend their time.

Do they have a favorite blog, news site, printed publication, newsletter subscription, or do they attend a trade show or local association or group meet up?

To find out, survey your current and past clients and ask them.

When you start to see a pattern emerge and that several of your best clients have the same responses – you’ve hit gold.

It doesn’t matter how powerful your marketing materials and value proposition are, if you are targeting the wrong people your arrow will never hit its mark.

Think about:

Have you confirmed that your marketing is being seen by your ideal clients?

Have you surveyed your current and past clients to create a Buyer Profile you can use to guide your marketing strategy?

If you’re looking for help with this process you may find my coaching for consultants program a great fit.

Check out our fully updated Consulting Success System! Learn More and Buy Now.
  • http://www.phirepower.com.au/ Jeff White

    As always! The best advice and thought provoking commentary can be found right here on the Buzz.

    • http://www.consulting-business.com/ Michael Zipursky

      Thanks Jeff! Appreciate it.

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