How to Grow Your Email List by 100+ Names with a Single Guest Post

Email-List-Building

Email marketing is one of the most effective ways to get clients.

You could buy traffic with Google’s AdWords, LinkedIn Ads, or Facebook Ads. But then your expenses shoot up quickly.

But you can’t just buy a list of email addresses and send them sales messages out of the cold—that’s spamming.

Instead, you need to build your own list, and it takes some effort.

You could buy traffic with Google’s AdWords, LinkedIn Ads, or Facebook Ads. But then your expenses shoot up quickly.

Guest posts are often mentioned as the best free way to build your list. And they can be that.

Yet, many people have tried writing them and judged the whole idea a conspiracy by the big sites that get free content from you.

But if you avoid the two most common mistakes, you can make guest posting a very effective lead-generation method for your consulting business.

Have something more to offer

Let’s say you’re a management consultant. You write a guest post about some best practices on hiring.

At the end of the post, in your byline (the short blurb about the author of the post), you say,

“Jack Doer is a management consultant who helps mid-sized businesses’ senior executives develop more effective teams. Learn more about him at www.jackdoerconsulting.com.”

That’s just not going to work because the offer isn’t related to the topic of the post.

You might get a few people to click the link, but your results would be much better if the byline said,

“Jack Doer is a management consultant who helps mid-sized businesses’ senior executives develop more effective teams. Download his report ‘How to avoid the time-wasters when hiring’ to find the best candidates in less time.”

The offer is now clearly connected to the topic of the post, so it will create much better results.

It’s also easier for people to say “yes” to it; you’re not asking them to look at your site, which is just an indirect way of asking them to consider hiring you. Instead, you’re offering them a free, valuable report about something they should learn anyway.

But the byline doesn’t work alone. It needs the help of the post.

Build hunger for more

When you write a good article, whether it’s for a print magazine or website, it should teach something from beginning to end, leaving readers feeling like they learned everything they needed to learn.

There’s really no way around that. If your article doesn’t do that, it probably won’t get published.

But that presents a problem for you.

If readers are not left hungry for more, they’re unlikely to come to your site or join your list.

So, you have to tell people why they should learn more. And you need to do it in the post, not just in your byline.

There are countless ways you can grow your consulting business. But few if any of them are as predictably effective as guest posting.

Continuing the previous example (the management consultant who writes a post about hiring), you could write near the end of the post,

“When you follow the guidelines in this post, you’ll attract the best candidates to your hiring process. And if you develop them just a little further, you can at the same time discourage the time-wasters from even contacting you.”

What that does is that it reminds the reader of the value of what they just learned, but also points out an annoying related problem that the reader doesn’t yet know how to solve.

When your byline then mentions the report about how to avoid the time-wasters, the readers are already looking for what it teaches.

Without that connection, the link in your byline will lose most of its perceived value.

Spend your time effectively

There are countless ways you can grow your consulting business. But few if any of them are as predictably effective as guest posting.

Even if you target the executives of large companies, you can use it effectively. You just need to remember to pick the right sites/magazines to write for.

But when you look at the results you get, you need to compare them to your target audience’s size. If you aim to work with the CEOs of Fortune 100 companies or if you only work in a very narrow field, you won’t get 100 people to your list with every post. But that’s okay because then you only need a few good leads to make guest posting well worth the effort.

However, as many people have already noticed, it’s not enough to “write well” or get the posts to pick up a lot of social media attention; you need to make them effective for you.

So, before you consider your post ready, read it once more and consider if the readers will really want to click to your site. And if they do, are you offering them something that naturally continues the conversation the post started and leads them to your list.

If you think the answer might be “no,” you’re probably right. Go back to editing and figure out what you need to chance. Otherwise, your efforts will go largely to waste.

And if you want some help, download the short ebook “7 Key Steps to Guest Blogging Success” that explains how to find the right places to write for, pick the best topics, make the post build your list, and get it accepted.

If you have any questions or thoughts about guest posts, leave a comment below.

Right now Peter Sandeen is dodging icebergs while sailing with his wife and dogs on the Finnish coast. But you can download his short ebook that shows you how to get 100+ subscribers from every guest post you write.

Check out our fully updated Consulting Success System! Learn More and Buy Now.
  • Ultimate Guest Blogger

    Peter, well said. The alternatives such as CPC are tremendously expensive and often do not deliver the same punch as guest posting!

    • http://www.consulting-business.com/ Michael Zipursky

      Great that you enjoyed Peter’s post.

    • Peter Sandeen

      Thanks :) And yeah, guest blogging can beat most other methods quite comfortably—especially when you’re working with a limited budget.

  • Jenny

    Agreed this is a very nice post and I like the details provided.

    • http://www.consulting-business.com/ Michael Zipursky

      Glad to see that.

    • Peter Sandeen

      Hey Jenny,

      Thanks, glad to hear that :)

      Cheers

  • Jose Balasoi

    Your point about the offer at the end of the post is new to me, thanks!

    • http://www.consulting-business.com/ Michael Zipursky

      It’s a good point indeed.

    • Peter Sandeen

      Hey Jose,

      I think that’s really what makes the difference in results (at least based on my experience it does) :)

      Cheers

  • Dmitry

    Good insights in this article here. It is something I feel I should do more often going forward to get this benefit as well.

    • http://www.consulting-business.com/ Michael Zipursky

      Glad you enjoyed Peter’s article Dmitry!

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