Marketing your business online is something that many business owners struggle with. It is easy to see why this is the case as the online world moves so fast that it is sometimes hard to keep up with current trends. Business owners are also constantly being bombarded with phone calls and emails that claim to be selling the latest thing in online marketing that will get them thousands of new customers.
This constant bombardment can often lead small business owners to lose faith in the internet but the fact of the matter is that the internet really does offer a wealth of opportunity when it comes to marketing your business and one of the things that is going to be huge this year is online video marketing.
Marketing your business online is something that many business owners struggle with.
You might have already heard this floating around on the internet and wondered where you should start. The good news is that it is probably more simple than you first though so here is a step by step guide to marketing your business successfully online using video.
Get a high quality video production
As a small business owner, you will need to maximise the return on your advertising investment and although getting a professional produced video might be quite costly, it is well worth it in the long run. The thing that you need to remember when it comes to having a video created is that it needs to be as high quality as possible in order to create a good impression for you and your business.
Video production will set you set a few hundred dollars at least, probably more, but the benefits are so big if you use it correctly that it will be one of the most valuable kinds of marketing that you could get involved in.
Constant bombardment can often lead small business owners to lose faith in the Internet
You should make sure that your video production highlights what is great about your business and what is unique about you. Make sure you have a story to tell and if possible, use yourself in the video. Customers always relate to business owners and a video allows you to have face to face contact with potential customers.
Upload your video to as many websites as possible
Once you have your video production, it will be time to get it out there for the world to see. The first thing that you should do is upload it to as many relevant websites as you possibly can. There are hundreds of video hosting websites out there (YouTube, Vimeo, Dailymotion etc) that will allow you to host videos for free.
You should upload it to as many of these websites as possible to maximise the chances of your video being found. Usually, uploading to YouTube will mean that your video will appear in a Google Video search and sometimes even in the normal search results. This is a great start to your online video marketing.
Embed the video on your website
Once you have uploaded your video to YouTube and a range of other video sharing websites, you will actually be able to take the embed code from these sites and use it to embed your video within your own website. This means that anyone visiting your website will see your video and because videos often mean that visitors stick around for longer, it will often lead to a higher visitor to customer conversion rate.
One of the great things about this is that if your video if hosted on YouTube or a similar video sharing website, you won’t have to pay a penny for hosting. This cuts the costs of marketing by a huge amount.
Share your video on your social network profiles
Most businesses these days will have profiles on Facebook and Twitter at least and if you have a decent following on these sites, it is a great place to share your video. All you need to do in order to share your fantastic new video production with your followers is to tweet a link to the video or post it as a status update on Facebook.
You will be extremely surprised at the interest that this will generate for your business as people love online videos. YouTube has billions of video views every month so it is clear that people love watching them.
You can also share it on a variety of other social networks and social media websites with just a few clicks including LinkedIn and many others. The trick it to get your video out there as much as you possibly can. You should bookmark it on social bookmarking websites such as StumbleUpon too.
As you can see; although the cost of the actual video production might be quite expensive initially, it will pay off as there are just so many things you can do with it. As well as everything mentioned above, you can also put it on your laptop or iPad and show it potential customers face to face or even get others in your industry to blog about it and embed it on their blog.
The truth of the matter is that online video marketing really is extremely powerful, but you will need to make sure that enough people see it by following everything we have laid out in this guide. If you do this, there is no doubt that it will be one of the most successful pieces of marketing that you have ever done.
Joshua Hardwick is currently a freelance writer, writing on a variety of subjects including SEO, business marketing, social media marketing and video marketing. He also runs VidLocal.co.uk which is a video production and online marketing company in the city of Sheffield, UK.