When I first received a copy of Running the Gauntlet by Jeffrey Hayzlett (published by McGraw Hill), I thought, who is this Hayzlett guy. The name is familiar…
Then I remembered, that’s right, he was the CMO (Chief Marketing Officer) at Kodak and was featured on Celebrity Apprentice.
“We all pay lip service to the idea of customer relationships. We need to believe it. Change agents need to…”
What got me interested in the book however, was all the glowing praise it has received from people like Tony Hsieh, CEO of Zappos, and Gary Vaynerchuk, Cofounder of VaynerMedia.com, as well as Daymond John, Founder of Fubu as well as many others.
There are over 30 chapters in this book. Each one is succinct. Each one delivers a lesson that every consultant, business owner, or employee can apply to lead, drive change and grow profits.
Here are a few of my favorite points from this book:
Chapter 4 – What makes you satisfied? Hayzlett provides a great discussion on how to figure out what really makes you happy so you can ensure you surround yourself with that type of work and environment.
Chapter 5 – You can’t please everyone. As you become more successful there will be more people that like you and more that don’t. Don’t be afraid to stand up for what you believe in. Make the decision. Move forward.
Chapter 10 – People + Attitude are key. The real differentiator in every business are the people and attitude. The corporate culture. Invest in developing this.
Chapter 11 – Don’t dwell on mistakes. Listen, everyone makes them. Don’t be afraid of them. Don’t let them hold you back from thinking big. Take responsibility for them, and move on with your life.
Chapter 12 – Deliver on your core competencies first. This is BIG for consultants. You can offer your clients many services. Start by offering and delivering your core competencies first. Once you do that and your client is delighted, you can offer other services.
Chapter 15 – You only have 8 seconds. To catch someone’s attention that is. Hayzlett teaches a formula to develop your ‘elevator pitch’ to get people’s attention and keep it.
My copy of this book has writing on almost every chapter. While not every section might be applicable to your current situation, almost all of us can find some great value and lessons in Running the Gauntlet.
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You can get a copy of Running the Gauntlet by Jeffrey Hayzlett on Amazon here.