Marketing Mondays: Consulting By-Products and Selling More to Your Clients

Good morning Marketing Monday peoples! Welcome back.

In the creation and delivery of most products and services by-products are produced.

The majority of business owners and consultants pay little attention to these. They ignore them or don’t even know they exist.

The majority of business owners and consultants pay little attention to these. They ignore them or don’t even know they exist.

Identifying your consulting by-products and marketing them can bring a whole new stream of revenue for you and your business.

Take the consultant that gives presentations and seminars on a regular basis. She decides to compile all her notes and teachings and creates a webinar that she charges for. That’s a by-product. Taking that and creating videos or a book out of it would be another by-product. New income streams.

The web designer is busy creating websites for his clients. He finds himself creating many websites for lawyers. Rather than continuing on business as usual, he decides to launch a service of website templates designed specifically for law firms. It’s a targeted and popular offering. It generates new revenue.

What by-products are you overlooking?

 

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  • Islam

    mmmmmmmm
    Nice idea
    I was thinking about it after you last webinar with dean hunt

    I am looking for the answer
    What by-product am I overlooking???

  • For my business the by-products are just as important as the consulting. I’ve put most on the back burner due to time but taking these things to market is a key objective for me in 2012 and my goals is to match my consulting revenue from these additional revenue streams by 2013. It’s n aggressive goal but very possible.

    • Brandi – great work! Aggressive, yet realistic, goals are good. Be flexible as you develop the ideas and move forward.

  • Berry

    Michael, I love the concept of by-products from our consulting practices. I agree with the statement about “…consultants (experts) who pay little attention…” to opportunities to work smarter not harder. Finding repeatable services, as well as those that can be repackaged for a different audience are highly valuable.

    In all the work I do with business experts on helping them be better rainmakers for their practices, I was struggling to connect all the pieces of the marketing and sales tactics into a cohesive strategy…until 3 months ago. In the spirit of business by-products, I’m creating a program for businesses (consulting and otherwise) that rely on referrals as a vital source of new customers. My Referral-Centric Marketing program was born out of by-products and is now proving to be easy to execute and produce great results.

    I’d love to share it with you and your community if you’re interested.

  • Tacksawy

    For my business the by-products are just as important as the consulting.