Marketing Mondays: Host-Beneficiary Marketing For Consultants

Jay Abraham, one of the leading marketing minds of our time, teaches an extremely powerful marketing strategy called the Host-Beneficiary.

Let me give you an example of how this works.

You run a yoga studio (or you consult for one). You want to increase your number of customers and sales. Yet, you have a limited budget.

Here’s what you do. You know your massage therapist runs a thriving practice. You speak to him and ask him if he’d be interested in making an extra few thousand dollars without having to do pretty much anything.

You speak to him and ask him if he’d be interested in making an extra few thousand dollars without having to do pretty much anything.

How can that be?

You propose to your massage therapist that you’ll put together a letter that offers his patients a superb discount on yoga and meditation classes to help them manage stress and improve their well being.

You’ll put together the letter, the envelope and the postage. The only thing your therapist has to do is provide the mailing labels of his clients.

You’ll send them out and for every person that signs up you’ll give your therapist $100.

As a result of mailing 800 clients you get 100 people who sign up. You pay your therapist $10,000 and you’re happy because you know the lifetime value of each client is on average 4 months at $100/month = $400 value.

The host-beneficiary strategy can be applied in almost every industry.

That’s creative marketing, don’t you think?

 

  • Great strategy, terrible example: a medical massage therapist will lose his license for collecting commissions for each sale made :).

    Happy Monday morning Mike and the community.

    • Sasha – thanks for the comment. That actually depends on the country. For example, in Canada, a lawyer can not pay out referral fees to other businesses but can to other lawyers.

      Let the example in the article serve as just that, an example, that can be altered for each industry and country.

  • griselda

    Great idea Michael. I think its will be easier the more established you are in your field. Thanks for sharing.

  • Omololumao

    Thanks for this beautiful piece. It worth trying.

    Femi.

    • Femi – glad you enjoyed. Give it a go and let us know how it works for you.

  • Griselda – authority and credibility definitely help. The key is to put together a plan that has little to no risk for the business you partner with on the deal. It should be a win-win for both sides, with lots of upside!