Marketing Mondays: Take Your Marketing Out of the Building

I’m sure there have been some scientific studies on this topic. If there haven’t there sure should be.

I’ve talked with enough professionals to know that the biggest fear most people face in the business world is taking action.

Well, actually, let me clarify that…

When I say “taking action” I don’t mean writing an article, fixing your website, making an advertisement, writing a consulting proposal – those are all important things – but they are what I call ‘building’.

By taking action I mean picking up the phone and setting meetings with prospective customers. Getting out of your office and meeting with potential buyers. And spending money on actual marketing and advertising.

By taking action I mean picking up the phone and setting meetings with prospective customers.

Consultants and business owners will do anything they can to delay doing these things, even though they know that they need to do them.

Here’s the thing. It’s understandable that many people find doing these things uncomfortable. Most people don’t like calling people they know out of the blue. Or requesting a meeting. Or spending their money. But that’s what separates the successful people from the ones that keep talking about success.

Want to make more money? Take out a piece of paper right now and write down all the things you KNOW you should do for your business but that you keep delaying for one reason or another (we all have them).

Once you’ve got that list, each day or a couple times a week, DO one of them. Don’t think about it….just do it!

The results will astound you.

Simple. Powerful.

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  • Puseletso

    Wow, simple, but profound and true. Thanks!

  • Right on the money (pun intended), Mike! Great post as always.

  • griselda

    Thanks for the reminder Michael. We just need to get on with it.

  • I would also have 3 or 4 ‘interceptive thoughts’ that use keep in your proverbial holster to combat your initial fears, reluctance and/or laziness.

    • Rachel – would these thoughts be like affirmations that you say each day?

  • Anonymous

    This “list” is burned into my brain. It’s been the topic of conversation all weekend. Thanks for the encouragement!

  • Puseletso – you’re welcome and thanks for the comment!

  • Griselda – we all need a push to refocus at times – my hope is that this will help some people to achieve more of their goals.

  • winston

    So true Michael, thanks for reminding us

  • Completely Agree with that. I know there is one thing
    that I keep putting off because it’s uncomfortable. But
    That’s how we grow.

    During my research about online business I’ve learned
    there are 3 phases to an online business

    Starting, Launching, and Growing

    Starting Phase: Is the setting up. Or like what you mention
    “Building” This is where most starting business get comfortable.
    They get ready to get ready. All important tasks but no going
    to make you any money.

    Launching Phase: Is promoting your offer and getting targeted
    traffic to your website. You also Network with potential partners.

    Growing Phase: Is tracking conversions, cutting what’s not working
    and adding new methods of traffic generation. Also when youโ€™re in
    this phase then are you able to go back and fix small things in your
    Start-up and growing phase.

    If start ups would focus on exiting the
    Starting phase ASAP and spend majority
    time, energy, and effort on growing phase
    activities. Then we would help to remove the
    habit of “Not Taking”

    Good post Michael I’m inspired to get on it.

    • Zahib – glad you enjoyed it! With an online business it’s critical to get over the fear of spending money to test different marketing channels.

  • Islam

    Very Simple
    Very effective
    To the point

    I Like

  • Emerald

    You must have been in my head… Yes I to struggled with that.. Thanks for the info.. Action speaks louder than words!!!! ๐Ÿ™‚

  • Great post Michael and so on point! Here’s the funny thing, it’s something I always tell my clients yet something I STILL need to work on myself. LOL

    Definitely gotten much better at it, but I definitely can be doing things to play a much bigger game. It’s a work in progress.

    Really nice visiting your site… a friend sent me over. Glad he did. ๐Ÿ˜‰

    Looking forward to reading more great stuff. Take care.