Marketing Mondays: Why You Need to Be a Content Creator

We’ve talked about building your consulting business by writing articles. Another great way to market your products and services is through creating free content.

You can put together a white paper, report, or video.

Many consultants and business owners have used free content to establish and build their businesses.

Many consultants and business owners have used free content to establish and build their businesses.

If the content is valuable enough. If it’s eye-opening and catchy, it can often go viral. Bloggers will blog about it. People will share it on Twitter, LinkedIn and Facebook. They’ll Google+ it too!

All of that will drive traffic to your site and get your name out there.

What should your content be about?

If you’re in legal software – it could be a report about “10 Reasons Today’s Legal Software Is Hurting Your Business.”

For marketing consultants it could be a collection of case studies, consulting checklists or quotes that others would like and want to share.

For a life coach it could be a Manifesto about healthy living, work life balance, and business, written in a tone that really gets the point across.

The idea behind creating this kind of content is that you want to offer something that others haven’t offered before.

The newer it is, the more different it is, the more valuable it is, the more people will talk about it and share it.

Content is still king.

 

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