There’s a type of marketing out there that a lot of people talk about and a lot of people think they understand.
It’s a very intriguing type of marketing yet it’s highly ineffective. What I’m talking about is what I like to refer to as hope marketing.
Hope marketing is when you see what others are doing in your marketplace or in another marketplace and you try and repeat it. You try to take what you see others applying successfully and copy it with the hope that it will work for you.
Don’t Follow Others
Oftentimes, you’ll hear some guru or some online personality talking about why this type of tactic or that type of tactic is the best type of tactic, it is the number one and so on and so forth.
Hope marketing is not effective because there’s no real strategy behind it.
The consultant takes that, they believe what they hear, and then they jump on it.
They believe that that will get them the result they want. Really, what they are doing is hoping that will get them the result that they want yet it is highly ineffective to do so.
Hope marketing is based on the idea that if you throw a bunch of stuff at the wall, something will stick. If you’re often like you’re spinning your wheels, you’re trying all different types of things, often things that you see other people doing successfully, you’re imitating them with the hope that they will work for you yet you’re not getting the results that you want.
If you’re trying really hard, if you’re doing everything that you believe that you should be doing and yet you’re still not seeing results – at least the level of results that you would believe that you should see – you’re probably doing some form of hope marketing. Continue Reading