I’m a big believer in giving constant value to my clients.
One of the best ways to do this is by educating them.
Sharing research, data, report, case studies and news that are relevant to their business and industry.
Years ago I would take out my scissors and cut out the article, fax or scan it, and send it to my client.
Every once in a while I still do that. But most publications I subscribe to also have an online version so it’s easy enough to send my clients the link.
I now find Twitter to be one of the best tools for this.
I can quickly search for a relevant topic, get several timely results of articles or blog posts and then sort through them to find what my clients might find most valuable and interesting.
Here’s a recent example of how I did this…
One of my clients is a financial and insurance firm and I advise on and support their marketing.