I was sitting at the edge of a long dock that extends from the suite I was staying at all the way to the ocean.
(I took the above photo when I walked back up the ramp to my suite…)
It was then I had the idea to launch a new service for consulting firm owners.
I learned many years ago that the worst thing I could do was jump right into the project. Instead I needed to find out whether the idea I had for this new service is what the market really wanted.
If you’re not reaching out to your ideal clients to learn what they really care about, you’re missing a great opportunity.
Did they care, or was simply something I thought was a good idea?
To answer that question I decided I’d send out a survey. I’ll share the results and what happened with you in just a minute.
This story is relevant to you even if you don’t have a list that you can send a survey to right away.
- You can setup phone calls with past or current buyers.
- Have phone calls with prospective buyers.
- Run paid traffic to a survey.
When creating the survey it’s important that the questions you ask are the ones that will prove if your idea is worth pursuing or not.
I asked questions to find out what the biggest challenges this market was having and had them rank them in order of greatest importance.
Then I asked information that would give me a better picture of each response so that I could put their answers into context and segment them. This is important because not everyone’s response will carry the same weight – you have potential buyers and ideal buyers. Continue Reading