Your ideal consulting clients, the buyers of your services, don’t care about your methodology.
Fancy brochures with a colorful diagram mean nothing.
It’s not about YOU, it’s about THEM believing in you and trusting that you’re the right person to get them from A to B.
Presentation slides with process maps are futile.
Why? Because your clients don’t care about what you’re going to DO, they care about the RESULT.
They want to know:
- That you are an expert
- That you understand their specific situation
- That you will deliver the result promised
- That they can trust you
The more time you spend communicating your value and addressing each of these, the more likely they are to hire you.
The secret to make this work is asking the right questions. Continue Reading