Here’s a consulting question I received as part of the “Ask Michael” series:
“Dear Mr. Zipursky
Thank you for your kindness. I am a business consultant and have a problem in my job. Some of my customers ask me about some kind of guaranty about the result of my consulting services. How can I assure them about the results without giving them any guaranty?
Hi S, I believe you should offer your clients a guarantee.
If you’re confident in your skills and know you can produce results for your clients than there is no reason not to provide them with one.
Guarantees are powerful.
They remove the risk associated with paying a consultant. Continue Reading