It really amazes me.
In fact I’m actually quite surprised.
Once you have a good logo it can be the base for your visual identity.
At the amount of consulting “professionals” I deal with and come across that don’t have a nice looking and professional logo or visual identity to represent their brand.
It’s not that they don’t run a successful business or aren’t good at what they do.
In fact it’s most often the opposite. They are experts and great at what they do.
The problem I often see is that their logo and overall visual identity really haven’t been designed properly and that gives a mixed message to potential clients.
What is a visual identity?
Let’s take a step back for a moment and just make sure we’re all on the same page here when I talk about having a professional logo and visual identity.
Your visual identity is a small but important part of your overall business or personal brand. It’s the visual side of things. It’s the way you present yourself to the world.
At the forefront of this you have your logo, and then the colors you use, your website, the fonts you use, any print material like business cards and brochures, etc.
Why is it important?
In this day and age it’s more important than ever.
We are visual people and receive thousands of messages each day.
In order to stand out among all the “noise” out there we need have a visually appealing brand.
Not only that, whether we like it or not, people do judge a book by its cover, it’s just human nature. Continue Reading