Eighty percent of buyers of consulting services and expert services are now going online to search for those experts.
That means they’re online right now searching for you. The question is, are you online? Can those buyers find you? Do you have an effective website?
Do you have an established online presence and does it communicate and does it present you in a way where you’re really seen as an authority, an expert, in the marketplace?
Let’s break each one of these down and explore them together, because if you want to grow your consulting business, if you want to attract and land significantly more clients you need to have all three of these pieces to the puzzle.
Professional Consulting Website
First, do you have a good website?
A good website needs to make you look good. It has to really communicate that your brand is a professional brand.
Again, this is the way it works these days and this trend will continue that over 80% of buyers are now searching online for a consultant, for an expert.
Do you have a professional-looking consulting brand? When a buyer goes online they’re not only going to be looking at your website.
They’re going to be looking at other websites as well and so they’re going to compare, and whether we like it or not first impressions are important.
How does your website communicate you?
Does it present you as a real professional?
Do you have a strong brand? Is it easy to navigate?
Do you have the right information on the website?
Is that information compelling?
Does it give a buyer a reason to engage with you?
Does it make it easy to contact you?
Do you have the right calls to action? Continue Reading