Star Wars Consulting

I was listening to Charlie Rose interview George Lucas yesterday on Bloomberg.

Did you know that the first Star Wars almost never got made? More on that in a just a second…

Lucas of Star Wars and Indiana Jones fame has an estimated net worth of $5.1 billion. He’s been a successful filmaker and entrepreneur since the 70’s.

Well, back when Lucas wanted to launch Star Wars FOX told him “No”. They didn’t believe that Star Wars would be successful. Imagine that!

Lucas didn’t give up. He found a champion within FOX that believed in his vision and the two of them came up with a plan to get the movie made.

I’ve been told that Fox gave him $4M to make the first Star Wars movie and he later sold his company to Disney for $4 billion! The rest is history.

What about you? You have a vision of what you want your business and life to be, right? Your ‘movie’ that you want to get made. Are you taking the action required to make it a reality or are you going to let it fail?

Here we are about to wrap up 2015. Ask yourself, did you hit your business and financial goals? If the answer is ‘no’, then why not? What held you back?

I believe in YOU. I know you can reach your goals. Whatever your vision is for 2016 let’s make it a reality for you.

If you’d like to add an extra $10k to $50k per month to your consulting business I have a very special opportunity for you.

For just a few consultants I’m offering a new way to work together where I will personally guide you step-by-step through a system that will help you to increase your fees and land more clients.

See results from consultants who have learned this system

Would you like to have more freedom and flexibility? To be able to travel or spend more time with your family? To treat your spouse or kids without having to worry about how much cash you have in the bank?

If you’re committed to taking action and are willing to follow a proven system this may be a great fit for you.

I only have time to work with a few consultants and teach this exact system. If you’re one of them I will work with you to make 2016 your most successful year yet.

If you’re interested go here and let’s talk

To your success,
Michael Zipursky

Happy Holiday Message and Video From

From Michael Zipursky, and the whole team at we just want to wish you a happy holiday season and a happy new year!

2015 has been a great year for the community of and we’d like to thank you and we’re looking forward to continue working with and serving all of you in 2016 and beyond.


3 Ways to Compete with Larger Consulting Firms

Video Transcript

Hi. It’s Michael Zipursky from Welcome back to the Consulting Corner, where consultants learn how to consistently attract their ideal clients and significantly increase their fees.

I received a question from a consultant who asked how they can compete with larger competitors and with larger consulting firms in their market.


This is a question that affects a lot of consultants – especially a lot of independent and smaller consulting firms where, in many markets and many industries, the vast majority of business is captured by larger firms.

However, there is always opportunity for you if you know how to compete. There’s always enough business for independent and smaller consulting firms – even when it appears that the large consulting firms have the market cornered.

Instead, focus on the areas in which you excel; these will be seen and appreciated by your ideal clients and buyers.

If you accept the idea that they already have all the business and that you should just give up or abandon your goals and cause, then they’ve won and you’ve failed.

And I don’t want you to fail.

So what I want to do is offer you three tips – three ideas to shift your thinking into seeing how you can actually compete and win business away from larger consulting firms and show you how many consultants have been able to do this successfully. Continue Reading

8 Tips to Stronger Relationships with Consulting Clients

As consultants we are in a relationship business. Strong client relationships lead to successful project outcomes. They also lead to on-going work and more referral business. Here are eight tips to help strengthen your consulting client relationships.

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8 Tips to Stronger Relationships with Consulting Clients

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When Consultants Should and Shouldn’t Outsource Their Marketing

Video Transcript

Hi. It’s Michael Zipursky from Welcome back to the Consulting Corner, where consultants learn how to consistently attract their ideal clients and significantly increase their fees.


Today I’d like to share a few reasons why you should avoid outsourcing your marketing when you’re just getting your consulting business going. Far too often, I see consultants try to outsource areas of their marketing – or even all of it – too early in the business process. What tends to happen in almost every situation is that they invest tens of thousands of dollars (or more) into working with different agencies or providers, with little or nothing to show for it in the end.

True Outsourcing Horror Story

I just spoke with a client who had struggled for many years, before coming to me for help. He’d been working with different types of providers from SEO companies and pay-per-click management companies, to working with different marketing departments and outsourcing various types of social media.

If you outsource your marketing to someone else, all of that feedback gets shifted to someone who might not care about your business the same way that you do.

But when I looked at what was generated in terms of results, it was very little if anything. The marketing efforts garnered maybe one or two projects, but they really weren’t in that sweet spot. It also didn’t help him attract the ideal clients.

It’s understandable why people want to do this; it’s easy to think that if you outsource your marketing to someone who’s an expert in that area, they’ll be able to do the implementation for you, and you won’t have to worry about it. And you’ll just get to work with your clients, collect the cheques. Unfortunately, this isn’t the reality, and that’s why most people who do go this route don’t see the results they’d hoped. Continue Reading

The Success Mindset for Consultants

My daughter Rei is 9 weeks old and she’s adorable.

She does everything that babies are supposed to do. She eats, she sleeps, all the rest of that stuff.

There’s something I thought about recently that I want to share with you…as it relates to your success.


My daughter doesn’t really care what other people think. She’s focused on what she needs. She wants to be fed, she wants to be changed, she wants to sleep, and like most babies, she’s focused on herself.

At a time like this that makes complete sense.

It also got me thinking about how consultants – all people in business, entrepreneurs and so forth – at some stage as we grow up, we start to worry and think so much about what others think about is. Of course, that makes sense.

Losing Confidence with Age

As we develop, we start to shift away from the mindset of a child or of a baby and focus much more on ourselves. Unfortunately many people worry too much about what other people say. That worry, that concern, affects your confidence.

What I want you to think about here is have you been too concerned about what other people think about you?

Have you doubted your own level of expertise or authority?

How can we expect our clients to fully have confidence in us as consultants if we’re not going to have full confidence in our own abilities?

Have you doubted your success, whether it’s in your marketing or working with clients?

Have you doubted that maybe you don’t deserve to reach the level of success that you want?

Maybe you’re concerned with how people view you or whether they’re going to think that your five years of expertise or ten years of expertise isn’t enough? Continue Reading

Hope Marketing: The Most Dangerous Type of Marketing Consultants Should Avoid

There’s a type of marketing out there that a lot of people talk about and a lot of people think they understand.

It’s a very intriguing type of marketing yet it’s highly ineffective. What I’m talking about is what I like to refer to as hope marketing.


Hope marketing is when you see what others are doing in your marketplace or in another marketplace and you try and repeat it. You try to take what you see others applying successfully and copy it with the hope that it will work for you.

Don’t Follow Others

Oftentimes, you’ll hear some guru or some online personality talking about why this type of tactic or that type of tactic is the best type of tactic, it is the number one and so on and so forth.

Hope marketing is not effective because there’s no real strategy behind it.

The consultant takes that, they believe what they hear, and then they jump on it.

They believe that that will get them the result they want. Really, what they are doing is hoping that will get them the result that they want yet it is highly ineffective to do so.

Hope marketing is based on the idea that if you throw a bunch of stuff at the wall, something will stick. If you’re often like you’re spinning your wheels, you’re trying all different types of things, often things that you see other people doing successfully, you’re imitating them with the hope that they will work for you yet you’re not getting the results that you want.

If you’re trying really hard, if you’re doing everything that you believe that you should be doing and yet you’re still not seeing results – at least the level of results that you would believe that you should see – you’re probably doing some form of hope marketing. Continue Reading

3 Tips to Increase Your Consulting Fees

Would you like to increase your consulting income? Well, the fastest way to make that happen is to increase your fees.

You can learn how to convert more buyers with and effective sales conversation.

And you can discover how to attract more consulting clients with a proven marketing system and process.

But my friend, hands down, the most direct route to increasing your income is learning how to increase your fees. To do this it's critical that you focus on VALUE.

We created the below infographic to share 3 tips that will help you to focus on value and increase your fees.

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How to Increase Your Consulting Fees

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5 Steps to Position Yourself as an Authority and Expert In Your Market

Today, I want to share with you an action that you can take and that you can start to implement into your business, and if done consistently and frequently will have a really profound impact.

Rather than you talking about how good you are, let others do the talking.

Not only will it help you to really position yourself as a greater authority and expert in your market and in front of your ideal clients, it will also help you to attract more of your ideal clients.


What am I talking about?

Communicate Your Value

I work with consultants all around the world and at all different industries and one thing that I see consistently is that too often consultants don’t demonstrate, they don’t communicate, they don’t visually show the results that they’ve generated for their clients or even for their past employers.

Case studies are a great way to demonstrate your expertise.

That is something that really is a lost opportunity. If you’ve generated value, if you’ve created value for your clients in any form or fashion, you should be communicating that.

Now, whether that is creating a case study, with or without a specific’s client’s name, the more specific that you can be the better.

Case studies are a great way to demonstrate your expertise.

Look at what was the situation in the project? What was the challenge? What was the problem? How did you overcome it? What were the results that were generated? What has that meant for the client?

Case Studies

Case studies are a really powerful marketing tool yet too often consultants don’t use them. Ask yourself: Can you implement or create case studies in your business and then share them with your ideal clients?

Screen Shots

You could also take screen shots. If you’re very active on social media and maybe you’ve even seen this done by others, you can take a screen shot.

If someone leaves a good comment or feedback, a testimonial or reference about you or your service or your company, take a screen shot of that. Share that. That’s public information. You can then use that to further enhance and really to support your credibility as an expert in the market. Continue Reading

Most Powerful Lead Source for Consultants

There are many ways to generate consulting leads for your business. A recent survey from Hinge found that writing a book is the #1 most impactful marketing tool for generating leads.

The infographic below outlines benefits and tips to keep in mind when writing a business book for consultants.

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What are your thoughts? Have you written a book and has it helped you generate leads? Share your experience and tips in the comments below or post a question...

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