“The summer time must be slow in your business” is a common phrase.
Yet it’s one that does a great deal of harm to consultants.
Not because business is slow, but because people are led to believe that there is no point to market their services during this time of year…
For the vast majority of executives and business owners around the world, business doesn’t stop just because the weather warms up.
…And that any attempt to do so would be futile.
Unless you’re in school, work for a school board or are in the Government; business doesn’t stop in the summer. Continue Reading