Getting more clients doesn’t have to be hard.
It takes persistence and some work, but if you’re serious about growing your business that shouldn’t be a problem.
You must be able to get their attention and then get them interested and engaged so you can have a conversation with them.
Here’s what you need to do…
Identify who your ideal clients are – the ones that you’ll enjoy working with the most, the most profitable and the clients you can deliver maximum value for.
Find out where they are – do they attend specific events, seminars, read specific publications.
Get in front of them – once you know where they are, now it’s time for you to get in front of them. That might mean setting up a meeting, writing an article, giving a talk or something else. But you need to get in front of them.
Create attention and interest – your positioning, value proposition and messaging need to be on point and relevant to your ideal client. You must be able to get their attention and then get them interested and engaged so you can have a conversation with them.
Consultants that work through that process see significant results. The challenge many people face is that they don’t do this.
They often know they should, or have other ideas of what they should do, and they put it off, for one reason or another. Continue Reading