Results and Outcomes You Need to Consider When Speaking

Speaking Results Outcomes

The vast majority of speakers I’ve seen show up with their speech all planned and ready.

There’s just one problem.

They’ve forgotten to consider what the results and outcomes of their speech should be.

The professional speaker takes her time to understand the audience. She knows what the results and outcomes of her speech should be.

A speaker’s job isn’t merely to talk for 90 minutes. There are vast legions of people that can achieve such a goal.

The professional speaker takes her time to understand the audience. She knows what the results and outcomes of her speech should be.

How does she know this?

Simple. She’s taken the time to speak with the person that’s hired her.

This is a critical step.

This isn’t the lottery. If you don’t know what your buyer (the person that hired you) wants the audience (employees, shareholders, etc) to get out of your talk, how can you possibly deliver the best result?

Outcomes and Results are like your destination. Without them, even with GPS in hand, you’ll never get to where you should be going.

There are two kinds of results most buyers will talk about. Now results and On-going results.

Now results – these are short-term. An example might be that your buyer wants you to wake people up and get them excited about the afternoon sessions if they’ve just come back from lunch. Another Now result may be to provide the audience with a framework or specific approach they can use to evaluate what they are going to be learning that afternoon.

On-going results – these are long-term as the name implies. Typically, when your buyer talks about on-going results, he is referring to the audience walking away with something lasting. Your speech may give them hope, motivation, pride and inspiration. Whatever it is, your speech should be lasting so that they remember it and it makes and impact on them.

Ask your buyer what Outcomes and Results he wants to see from your speech.

Once you know what they are, you can effectively craft your talk to support and deliver these.

Outcomes and Results are like your destination. Without them, even with GPS in hand, you’ll never get to where you should be going.

With them, you can stay on course and reach your goal.