Mike Zipursky: Hey, everyone. It’s Michael Zipursky here and today I’m excited to have Peter Sandeen on the show. Peter is a website conversion specialist based in Finland. His business has had some impressive growth and I look forward to having Peter share with you his story. Peter, welcome.
Peter Sandeen: Thanks.
Mike Zipursky: Peter, I introduced you as a website conversion optimization specialist but let’s start off with having you tell us a little bit more about what that really means and what it is that you’re doing today.
Peter Sandeen: Website conversion optimization basically means changing your website so that it just converts more visitors into subscribers or customers or consulting clients, but it’s not just about changing your website. If you’re talking about website conversion optimization then, sure, it’s just about websites, but conversion optimization at least in my mind is a lot more than that. It’s about looking at your competitors, looking at your value proposition, which is actually the most important thing about conversion optimization. It’s about looking at a lot of things, about how to get your ideal clients to your website and all that. Technically, it is just about changing your website but that’s just one part of it.
Mike Zipursky: Let’s go back now a little bit. How did you get started in this business? What were you doing before you got into the website conversion optimization area?
Peter Sandeen: Well, I did – I think a lot of people did – I started as a very, very general business consultant, maybe with a slight focus on marketing. I didn’t really have any clear focus on it and it didn’t work. I think that’s a fairly common question people come to me with now, is still, “Okay, how do I make this work better? I’m doing the marketing consulting.” It’s just too vague, at least usually. From there, first I started focusing on referral marketing, I don’t know. It was interesting and I think it works and you can do it very well. I just realized that most people aren’t interested in creating a really well refined referral system, so it didn’t really work. Continue Reading