Hi, it’s Michael Zipursky again and I want to ask you a question – one that can have a profound impact on your life and on your business. And that question is:
What drives you – what really drives you to do what you’re doing?
Why are you doing it?
As consultants going through our daily lives, working on client projects, prospecting – just working on growing your businesses, you will (like I have before) almost always face uncertainty.
You will stare fear directly in the eye and you will need to make a choice. You will either choose to let fear win and you will hold back taking more action. You will find reasons to delay. You will use any excuse that comes to you and allow it to pull back your progress.
You can make the other choice: which is to look fear in the eye and say, “Thank you, but no thank you. I’ll keep moving forward and I will keep taking action because that’s what will get the result that I want. That’s what will allow me to be successful, to reach that next level.”
You could be doing – and you can be doing – anything you want. That’s the reality. You’ve chosen to do what you are doing for a reason.
In times like this, when you are facing fear in the eye, ask yourself and remind yourself why you’re doing what you are doing and what (or who) it is that really drives you. Is it your spouse? Children? Is it your parents? Your community? Is it the legacy that you want to leave?
Why are you doing what you’re doing? Continue Reading