Alan Weiss Consulting Interview: Part 3

Today we’re happy to share with you Part 3 of our interview with Alan Weiss. Enjoy! Here is the links to Part 1 and Part 2 of the series. Mike: Alan, I’d like to talk about consulting proposals for a minute.  Should consultants always offer their clients options and packages in their proposals versus giving […]

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Marketing Mondays: Build Your Consulting Business by Writing Articles

The first time I wrote an article for a business publication I got 3 emails from business owners that had read my article and wanted to hire me. The next article got more inquiries and all I did was write! Writing articles for your local newspaper or for a popular blog is a great way […]

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Marketing Mondays: Take Your Marketing Out of the Building

I’m sure there have been some scientific studies on this topic. If there haven’t there sure should be. I’ve talked with enough professionals to know that the biggest fear most people face in the business world is taking action. Well, actually, let me clarify that… When I say “taking action” I don’t mean writing an […]

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Marketing Mondays: The Value Bait

Sam told me a story the other day about one of his students that lives right on the waterfront. To catch crab and prawns they go to their dock each day, find some mussels that have attached themselves to the rocks and dock. They don’t eat the mussels…they crush them up, put them into a […]

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Marketing Mondays: Consulting By-Products and Selling More to Your Clients

Good morning Marketing Monday peoples! Welcome back. In the creation and delivery of most products and services by-products are produced. The majority of business owners and consultants pay little attention to these. They ignore them or don’t even know they exist. The majority of business owners and consultants pay little attention to these. They ignore […]

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Marketing Mondays: How to Take Your Marketing Skills to Other Industries

I was on the 22nd floor of a downtown skyscraper. Headquarters of a large financial business. Sitting in the boardroom with the company’s owner waiting for the division managers to arrive. When they did the President introduced me to the rest of the people in the room told everyone why he had brought me in […]

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Marketing Mondays: The Only 3 Ways to Increase Your Sales

There are only 3 ways to increase consulting sales. It doesn’t matter what type of business you run, what kind of consulting you specialize in. There are only three… Here they are: #1 You can increase the number of clients you work with. #2 You can increase the size of the sale to each client. […]

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Marketing Mondays: Discover the True Value of Your Customers

One big mistake that many business owners and consultants make is not understanding the true value of a client or customer. A customer that pays you $500/mo or $5000 for a project is worth just that, right? Wrong! It’s critical that you remember the Lifetime Customer Value of each client. LCV is the total value […]

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The Biggest Mistake You Can Make with Your Marketing

Many business owners and consultants experience periods of feast followed by famine. The main cause of this completely unnecessary situation is a lack of consistent marketing. Marketing done on a consistent basis wins every time in comparison to random spurts of marketing activity. If you wait until you need clients to start marketing, it’s too […]

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Why Your Marketing Needs Many Touches

I was doing some research for a client in the financial space the other day and came upon this research from Grant Hicks. Even if you’re not in the financial field there is a great takeaway here for marketers all around. Remember, what you read here isn’t just for financial advisors, but also for management […]

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