Public Relations and Crisis Communication: Getting Ready for the Storm

A relatively new practice in public relations is crisis communication. Probably the most high-profile example of this is the tragic disappearance of the young high school graduate, Natalie Holloway. This young girl was celebrating her passage from childhood to adulthood with her classmates on the tropical island of Aruba when she disappeared. All of the […]

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Planning a Public Relations Special Event It’s Party Time!

Every four years it’s the event at which everyone who’s anyone in the world of the elite wants to be seen. Men in black ties and women in elegant flowing gowns drift gracefully across the dance floor to the music of a full symphony orchestra while holding the finest fluted crystal ware brimming with only […]

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The Public Relations Press Kit

The PR professional has many tools in his toolbox, but most would agree that one of the most valuable public relations tools is the press kit. Somewhat elaborately designed, the press kit is a compilation of thorough background information on your client along with information and photos relating to the product or service to be […]

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A Case Study in Global Public Relations

There is a familiar story in the world of the global public relations industry that effectively illustrates the necessity of intercultural communications. There is no indication that the story is any truer than George Washington and the cherry tree, but it is widely used in marketing and public relations training. In 1962 General Motors successfully […]

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Your Arsenal in Public Relations Communications

Public relations is all about communications. I know, sounds like a no brainer but there are far too many ‘professionals’ out there that talk the talk but don’t walk the walk. Anyone promised to reply to you by a certain time and not followed through? How telling you they’d send the information you requested on […]

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The Distant Cousins of Public Relations and Advertising

Listening to the news or to talk shows can be mind-boggling these days, not to mention terrifying. There are so many forces driving our economy that pundits are desperately seeking someone to blame it on. Time Magazine recently came out with a story titled “25 People to Blame for the Financial Crisis,” attributing the financial […]

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