A relatively new practice in public relations is crisis communication. Probably the most high-profile example of this is the tragic disappearance of the young high school graduate, Natalie Holloway.
This young girl was celebrating her passage from childhood to adulthood with her classmates on the tropical island of Aruba when she disappeared. All of the public relations personnel in the entire country were not equipped to deal with the damage that could be done by a grieving mother who wanted answers. Tourism, Aruba’s number one source of income, dropped dramatically.
There are two sides to the practice of crisis communication – issues management and crisis management. One deals with a perceived crisis while the other handles the real thing.
What da’ heck is Issues Management?
In issues management, the PR consulting professional’s job is to correct an unfavorable public perception. A great example of this is Wal-Mart, a giant corporation with an amazing success story that must work daily to overcome a controversial reputation. Continue Reading