I have several plants in my office. One is a red chilli plant. I like spicy food and I got this chilli plant one day.
Sometimes all you need is to step outside your business and get help. An expert perspective can bring you clarity and help you overcome the challenges you’re having.
For two years this plant has produced one, maybe two chillies a year. Serious disappointment.
I water it and made sure to place it in an area with plenty of sunshine. The conditions should be good for growth, or so I thought.
While the plant has nice green leaves every year, it wasn’t bearing great ‘fruit’. As you can guess, I’m no gardener.
The truth is, I thought there must be wrong with the plant or the environment that was just hold it back from reaching its full potential.
The other day I decided enough was enough. It was time to figure out what was going on.
I asked Judy, an extraordinary gardener, what was wrong. She asked me, “have you pollinated the flowers?”
As she’s saying this, I’m thinking, “pollinate? what??”
So when I get back home I look into how to pollinate chilli flowers.
Turns out you need to ‘tickle’ the flowers with your finger.
That’s it. A simple tickle and pollination begins.
My plant now has 3 chillies growing at the same time, more than ever before, with many other flowers about to bloom.
I’m sharing this story with you because it reminds me of how many consultants approach their marketing.
While they have the best of intentions, they either delay their marketing or do what they think they are supposed to do (even when that’s often wrong).
Some of the biggest gains I’ve seen in my business came as a result of working with a mentor or coach.
And then they wonder why their business isn’t growing the way they’d like.
Sometimes all you need is to step outside your business and get help. An expert perspective can bring you clarity and help you overcome the challenges you’re having. And that’s when your business can really accelerate.
Some of the biggest gains I’ve seen in my business came as a result of working with a mentor or coach. And like Judy’s advice on the chilli, I may have figured it myself, but more likely than not, even if I would have it would have taken me a lot longer to get there had I not got her advice.
If you’re looking for help to improve your marketing so that you can start attracting more clients, take a look at this marketing program for consultants.