The Best Marketing Tactic for Consultants

Marketing Tactic

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The right marketing strategy and approach can literally have your phone ringing off the hook. Your inbox flooded with inquiries from prospective clients hungry to pay you to help them.

Consultants face a constant challenge of bringing in new leads to their business.

And that’s what marketing is all about.

The right marketing strategy and approach can literally have your phone ringing off the hook. Your inbox flooded with inquiries from prospective clients hungry to pay you to help them.

I’ve been in the marketing and consulting business for over 12 years now. And today I’d like to share with you the best marketing tactic for consultants.

I’m sure you’re eager to know what it is. But before I share this, it’s important that I lay the foundation for you first.

You need to understand these key points…

What Is Marketing Really About?

For a consultant, the goal of marketing is to bring in a consistent flow of ideal prospects.

The kinds of leads that are a perfect fit for what you offer. And that you can sell your services to.

So the ultimate goal of marketing is making the sale.

And deposit a fat check in your account.

I’m going to reveal the best marketing tactic to you in a moment, however, there is on common mistake I want you to avoid…

Avoid This Marketing Mistake

Marketing isn’t about implementing countless tactics simultaneously.

Many consultants are led to believe they need to put together an elaborate marketing plan.

And that the more they have in their marketing plan the better it will work.

That’s not the case.

The best marketing tactic isn’t magic.

The best marketing tactic doesn’t have to be expensive. In fact, it can be very inexpensive.

And while some people may have you believe this, it doesn’t work overnight.

The best marketing tactic takes time. Focus. And determination.

It’s worth it however. Because it works like a charm.

And the ROI can be HUGE.

Laying The Framework

For the best marketing tactic to work you need to have a strong foundation.

You must take the time to understand who your ideal clients are.

What problem do they have that you can solve?

If you don’t know that…it’s as if you’re running through the forest blindfolded.

The best marketing tactic doesn’t have to be expensive. In fact, it can be very inexpensive.

So what is the best marketing tactic for consultants?

It’s seminars, direct mail, advertisements, SEO, PPC, Facebook, Twitter, LinkedIn, and webinars.

Yes, it’s all of these and more.

How Can That Be, You Ask?

You see, there is no ONE best marketing tactic. They can all work VERY well.

It’s unfortunate that in this day and age marketers and self-titled ‘gurus’ like to proclaim that they have all the answers and that ‘THIS’ is the best way to land clients. ‘THIS’ being THEIR product or service.

Sure, they may have success selling their materials to others.

But my friend, that doesn’t mean it’s the best option for you or the right one for that matter.

The best marketing tactic for YOU depends on your ideal client and market.

When I coach consultants one of the questions I ask is “Where can you most effectively reach your ideal clients?”

“Where do they hang out? And what do they read (both online and off)?”

The best route for you may be seminars, social media, or SEO?

Remember, the key here is choosing ONE tactic. Not 3, 4 or 5 to start.

If you want to get water from a well, you can’t scratch the surface by digging 5 one foot deep holes.

Pick one tactic that you enjoy and that plays to your strengths.

And then focus on it. Once it’s working, then you can look at another tactic.

Consultants often find themselves trying all kinds of marketing tactics at the same time.

The more they do the more empowered they feel.

Yet, this shotgun approach rarely hits the target.

If you want to get water from a well, you can’t scratch the surface by digging 5 one foot deep holes.

No, you need to have focus and go deep to reach the waters below.

Only then can you bring up the liquid gold that will allow you to truly prosper.

Take a look at your own marketing.

Are you feeling scattered?

Are you dabbling in all the latest trends and technology feeling that you’re getting a lot done…while in reality, not much real progress is being made?

If so, it’s time you put aside all the hype and trends. It’s time my friend that you found the best marketing tactic for YOU.

  • “If you want to get water from a well, you can’t scratch the surface by digging 5 one foot deep holes.” – I love that quote.

  • Vanderlei Pinho

    Michael, you`re absolutely right when you say “to have a focus”. Thanks from a brazilian consultant that really enjoy your articles.
    Vanderlei Pinho – São Paulo – Brazil

    • Vanderlei – welcome to the community and glad you’ve been enjoying the articles. Thanks for the comment.

  • Great information. Your focus should be narrow, but deep

    • Thanks Claude. Always interested to hear how you and others have implemented this in your own business.

  • Godfrey Bwanika

    Michael. The water quotation sounds very real and am seriously going to try it out. Am a consultant in Uganda EA

  • Mallerk Dikomoki

    I have been following the articles but this one really caught my attention the first time. This has come in handy now that I have started on my consultancy business! I like the well quotation!!

  • Ritu Jain

    Your articles are always very helpful as is this one. Consultant from India.

  • Sanjida Roshni

    So simple and effective. Though I am not a marketing people but I do like it, very good article

    Sanjida frm Bangladesh,Dhaka.