The Foundation of Marketing a Consulting Business

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If you want to land more clients and increase your income stop what you’re doing.

Because what you’re doing today may not get you to where you want to go.

Chasing the latest ‘hot’ marketing tactic is the WRONG approach.

Each week I speak with consultants that are doing what they believe they should be to land more clients and get more business.

They follow what they’ve read in some marketing book or on some internet marketing blog.

The advice they get may not be bad. In fact, sometimes it can work quite well.

The problem, and this is a common problem, is that it may not work for you.

The marketing and strategy that works for one business or one consultant may or may not be the right one for you.

Your ideal clients and buyers have different preferences and habits.

Chasing the latest ‘hot’ marketing tactic is the wrong approach.

Just because someone says it’s working for them, doesn’t mean it will work for you.

You can try all the marketing in the world and yet most of it will flop unless you’ve taken the time to create your foundation.

So what can you do?

Go back to the fundamentals.

You need to establish a strong foundation for your business.

To have great clarity around your ideal clients.

Your value proposition.

And to know how to get their attention and engage them in a meaningful conversation.

You can try all the marketing in the world and yet most of it will flop unless you’ve taken the time to create your foundation.

Here’s a quick set of ideas for you:

1. Get clear on who your ideal clients really are and how to reach them.

2. Develop an effective value proposition that differentiates you from the competition.

3. Identify how to get your ideal clients attention.

4. Create the right materials to engage them so you can have a conversation with them.

5. Make sure you have an offer that speaks to your ideal clients.

Once your foundation is in place your marketing will gain traction, your ideal clients will respond to you and want to have a conversation with you.

If you’re looking for help to establish your marketing foundation so you can land more clients, increase your income and grow your business contact me here and let’s see if I can help.