The Power of Extreme Trust: Book Review

Extreme-Trust-Book-ReviewExtreme Trust, a new book by Don Peppers and Martha Rogers takes ‘Trust’ to a whole new level.

Most of us know that honesty and integrity are good qualities to have. The missed opportunity however, is that most business owners don’t know that building trust with their marketplace and customers is actually a competitive advantage.

Sure, it’s easy to say that you’re trustworthy and to believe that the people around you, do in fact trust you…yet, what we think and what is actually the case are often two completely different things.

In Extreme Trust, Peppers and Rogers go deep into this topic to provide you with several strategies and approaches that will allow you to maximize the power of trust in your business.

From stories of what NOT to do, to explanations of what went wrong and how to fix it, the book is packed with research and data that makes arguing with honesty as a business strategy…well, a dishonest idea.

What does a trustable company look like?

The 10 chapters in the book include:

  1. Trust: Not Just a Good Idea. Inevitable.
  2. Serving the Interest of Customers, Profitably
  3. Trustability: Capitalist Tool
  4. Sharing: Not Just For Sunday School
  5. Trust and the E-Social Ethos
  6. Control Is Not an Option
  7. Build Your Trustability In Advance
  8. Honest Competence
  9. Trustable Information
  10. Designing Trustability Into a Business

For more details about the authors and the book, visit: Extreme Trust Book

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