Top Brand Building Strategies for Consultants

Brand-Building-Consultants

Here’s a consulting question I received as part of the “Ask Michael” series:

“Hi Michael,

As I build my brand, Phire Power, I often wonder what are the top 5 brand building techniques, systems of actions that I should be addressing daily / weekly.

Could you share your experience in this area in relation to BCBuzz and how each of those things related to business growth, whether it be sales, profit or enquiry.

Thank Michael, for the opportunity to ask you this question, and for being a valuable resource that I use daily.

Cheers

Jeff”

Hi Jeff, great question. There are many tactics you can use to build your brand. Here are a few:

  • Blogging
  • Podcasts
  • Webinars
  • Write a book
  • Presentations
  • Radio
  • TV
  • Etc…

Each one of the above are examples of channels you can use to build your brand. Here’s the thing Jeff…it doesn’t matter which channel you use. They can all be effective.

What does matter is that you choose the channel based on 2 things:

1) Does your ideal client consume content on that channel – ie. will you reach them there?

2) Is that a channel that plays to your skills?

If you keep these two questions in mind, you’ll find the right channel(s) to build your brand.

Next, the key is to be consistent.

For example, on this site, I’ve written over 700 articles on business and consulting to date. Usually 2 articles a week. You can produce content more often or less. But keep it consistent.

Results don’t come instantly. But they will come if you’ve kept those 2 questions in mind.