Social media can be a complete waste of your time.
Simple conversations can and do often lead to more serious discussions that turn into business.
It can also be a great way to build your business and land consulting clients.
Obviously if you spend your time on Twitter, or any other social network for that matter, engaged in meaningless time consuming banter the result will be meaningless.
On the other hand, if you take a strategic approach to your social media, it can directly lead to more clients.
Today I’m going to share with you a simple, yet powerful strategy on how to use Twitter to land more consulting clients.
Here’s how it works:
1. Make a list of your ideal clients and who your buyer will be. Aim to find out the name of the person at the company. The more detailed and specific you can be here the better.
2. Spend 20-30 minutes searching for each of these buyers on Twitter. You may be able to find them through Twitter’s search directly. Or you can hop onto Google and search for them there. For example, let’s say I wanted to connect with Maria Pergolino, the VP Marketing at Apttus (formerly Marketo). I would simply do a search for “Maria Pergolino Twitter” and this is the result:
3. Next I’d pull up Maria’s profile on Twitter and click Follow. Now I’ll be able to see when Maria posts new content on Twitter.
4. Now comes the engagement part. Simply by using Maria’s Twitter handle (@InboundMarketer) I can send a tweet/message that Maria will see. I can start to send her a blog post I published that she might find interesting. A new report or video. Or even suggest an article or news piece that her company can benefit from. I could even ask her a question.
The idea is that you’re starting a conversation and building a relationship with your ideal clients. Simple conversations can and do often lead to more serious discussions that turn into business.
5. Remember, this strategy isn’t going to bring you more clients overnight. However, as part of your long-term strategy, it’s highly effective as long as your ideal clients are using Twitter. The more people you engage with, the more you give and add value, the more you’ll get back over time.
Have you used this strategy? What results have you seen? If you haven’t used it, will you? What do you think?