Why This Consultant’s Workout Failed…

Consultants-In-The-Gym

I’m in the gym by 6am most days.

Not too long ago I saw one of my neighbors come in a few minutes after me.

I said “good morning!”

He looked surprised that I was there so early.

Don’t get caught up thinking a fancy plan with several pages is what you need.

At that time in the morning I’m focused on my workout. ‘Chatting’ isn’t on my list of priorities so I went back to my workout.

At about 6:30 I said “see you later” on my way to leave.

The following day I saw my neighbor again at the gym. And again he came in a few minutes after me.

This time as I was getting to leave around 6:30 (yes – my workouts are usually about 30 minutes long) and said “see you later” to my neighbor. He looked up and said “You’re done already? That’s quick.”

I responded, “Yeah, gotta keep it moving” and then got going.

My neighbor continued to come for a few more days and then he stopped showing up.

He’s around, there’s nothing wrong with his health. He simply ‘gave up’ on his routine.

This event reminded me of how consultants approach marketing…

Some show up, plan a big ‘workout’, do it for a short period of time and then give up.

You need to learn exactly what to do to get from where you are now to where you want to get to.

They fool themselves into believing that having some elaborate plan will help them be successful.

That’s rarely the case.

The most successful people I know take a different approach and it’s the one I follow. It goes like this…

Figure out exactly what you need to do to target and achieve the specific results you want and stay focused on it.

You can read plenty of information online all about how to successfully market your services as a consultant. Some of the information is accurate and valuable. Some will just waste your time.

Here’s the key…

You need to learn exactly what to do to get from where you are now to where you want to get to. Then take the specific steps and actions to make that a reality.

Don’t get caught up thinking a fancy plan with several pages is what you need.

More often than not it will simply get you all excited at the outset and then you’ll find yourself not making progress on it because it’s too complicated. And many times it’s focused on the wrong things anyways.

If you’re committed to growing your business and want to learn exactly what you need to do to make that happen in the shortest time possible, get in touch here and let’s schedule a time to chat.