During the week of October 3rd, 2011, Antoinette Oglethorpe, a consultant and former manager of Accenture consulting will be running a series of audio masterclasses to help consultants, coaches and other professionals who want to become self-employed and start up on their own.
When Antoinette started preparations for the audio series she did some research and ran a survey. Here’s what it’s all about in Antoinette’s own words…
To help me design the series I ran a survey asking people to tell me what topics they would like covered and the key concerns they have in relation to “going it alone”.
It seems that the 6 biggest concerns people have about starting up on their own are:
- The decision. Making the decision to start up on your own is a significant career move and people wonder whether it is the right thing for them. Does it make the best use of their gifts and talents? Will it really help them realise their ambitions? And do they have what it takes to make a success of it? They also worry about how to sell the idea to their nearest and dearest and how to win over the scepticisms and criticisms manifested by their family & others.
- The business. While the independence and autonomy of self-employment is attractive, people aren’t always sure what their offering should be and how to develop their business proposition.
- Money stuff. Not surprisingly, financial security is a big concern. People wonder how they would raise any finance that might be necessary and how to survive the initial start-up period when there is likely to be little if any steady income. They are also unsure how much to charge and how to talk about money without embarrassment.
- Sales & Marketing. The biggest difference when you start up on your own is that work is not just given to you; you need to go out and sell yourself and market your services so that people are aware that you exist and know what you have to offer. It seems people’s heads are buzzing with a whole range of questions to do with how they will get the work.
- Confidence & motivation. Confidence is a big issue for people who are starting up on their own. Even when they know how smart they are and what they can “bring to the table”, they lack confidence in the areas that are new to them like sales and marketing and general business. They are also uncertain about how they will cope their new working life. For example, how will they keep motivated while working in isolation? How will they manage the highs and lows that are part of running a consulting business?
- The practicalities. A final concern is wondering how they will deal with all the practicalities of running a business and all the things that were done for them when they were an employee. People wonder how they will prioritise and manage themselves and the business effectively when they are limited to 24 hours a day and they need to split business hours effectively between generating sales and executing contracts/engagements.
All these questions and more will be answered in the FREE Taking the Plunge Audio Masterclass Series. This is the first event of its kind for people who are thinking of becoming self-employed but need guidance and support to take the plunge confidently and successfully. To find out more and register for a FREE place go to Taking The Plunge Series