Author: Guest Author

A Social Tool That’s “Pintegral” to Your Business

Pinterest is generating a lot of buzz and for good reason: the new social media tool is driving more traffic to websites than both Google+ and Twitter, and there’s no indication that this phenomena will end anytime soon. It isn’t enough to pin, you’ve got to engage and interact with your audience as well. What exactly is Pinterest? It’s essentially a digital bulletin board where you pin snippets of content and media that you want to share …

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Basic SEO Advice for Your Consulting Clients

SEO definitely has its technical challenges, and the way in which Google chooses to rank sites is constantly changing. However, there are a few basic principles that I believe will always remain the same. Thankfully these basics are quite easy to implement, and should be achievable by anyone with a website. It’s also worth noting that even the basics will make a difference to your rankings and traffic. Having A Website Isn’t Enough Everyone has …

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How to Write Effective Mails for Email Marketing

Email is one of the most powerful marketing tools ever! But it can be real tricky and may cause excessive damage if used carelessly. So here are some tips and tricks that will help make your marketing campaign a success. Action Emails should be clear and give the readers a clear call to action. No mater how brilliantly designed or well written an email is, if the reader doesn’t know where to sign up or …

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Reasons Why Business Exhibitions Can Be So Beneficial For Your Business

It seems that many companies now perceive business exhibitions and fairs as being a key facet of their marketing strategy. But just why is it so popular and are you missing out on the benefits? Business exhibitions can provide the ideal platform on which you can showcase all that is your business. Find yourself some good quality printed promotional materials, a solid display stand and a faultless pitch – and your business should reap the …

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3.5 Tips to Drive Project Success

Have you ever been on a project which slowly drifted out of control? You knew the clients were unhappy, you kept working harder and delivering more, but despite your best efforts the project ended in a grinding, wrenching train wreck? Most of us have been there, and it’s never fun!  There are lots of reasons things slip out of control, and probably 1001 “tips” to help avoid them – but you wouldn’t read 1001 tips …

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Why Wasting Time Generates Huge Rewards

I remember years ago when I first started in the sales profession, one of my mentors took me aside and gave me some words of wisdom. He told me to always remember that in the sales world, there is no commodity more valuable than time. Every minute of every day is essential to a sales person. Lost time translates to lost opportunities and lost opportunities translate to lost sales. Simply put, his advice was to …

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Finding Casual Consulting Clients at Business Networking Events

Should you invite someone to invest in your consulting services if you’ve just met them while networking? Well, some very smart schools of thought would say that… “You should never pitch your consulting services to people you meet at business networking events.  You should find ways to add value and provide them with referrals.  If you do that right, they will do the same for you” All of that is true.. After all, it is …

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Is Your Schedule Productive?

Our productivity and success in business is evident in the schedules that we follow. Can you account for every hour of your day? Do you breeze through the day filling your time with mindless activity that makes you feel busy and important? Working for yourself is extremely liberating because you don’t have to adhere to a strict schedule but this freedom can be two edged if you don’t learn to stick to a productive schedule. …

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