Email is one of the most powerful marketing tools ever! But it can be real tricky and may cause excessive damage if used carelessly. So here are some tips and tricks that will help make your marketing campaign a success. Action Emails should be clear and give the readers a clear call to action. No mater how brilliantly designed or well written an email is, if the reader doesn’t know where to sign up or …
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It seems that many companies now perceive business exhibitions and fairs as being a key facet of their marketing strategy. But just why is it so popular and are you missing out on the benefits? Business exhibitions can provide the ideal platform on which you can showcase all that is your business. Find yourself some good quality printed promotional materials, a solid display stand and a faultless pitch – and your business should reap the …
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Have you ever been on a project which slowly drifted out of control? You knew the clients were unhappy, you kept working harder and delivering more, but despite your best efforts the project ended in a grinding, wrenching train wreck? Most of us have been there, and it’s never fun! There are lots of reasons things slip out of control, and probably 1001 “tips” to help avoid them – but you wouldn’t read 1001 tips …
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I remember years ago when I first started in the sales profession, one of my mentors took me aside and gave me some words of wisdom. He told me to always remember that in the sales world, there is no commodity more valuable than time. Every minute of every day is essential to a sales person. Lost time translates to lost opportunities and lost opportunities translate to lost sales. Simply put, his advice was to …
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It is challenging enough to serve one client at a time. How can a consultant serve a group of clients in the same project and be successful? Forming a multi-client group There are two routes to handling group projects: either the consultant or the client takes the initiative. Most of my group projects fall into the latter category. Certain companies – after networking for some time – have discovered an opportunity in forming a strategic …
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Aarni Heiskanen is a service innovation consultant and entrepreneur from Finland. His company, AE Partners, helps clients strategize and innovate B2B services. Aarni has been involved in pioneering Internet businesses in Finland. And also runs, Thinking Business (In Finnish Language), which develops Internet software for managing project portfolios. Here are ten tips that I’ve found invaluable in my consulting business. 1. Call your clients regularly Calling your existing clients and asking how they are is …
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Today’s guest post is by Greg Gentschev of Brekiri, and covers some key pointers on how consultants should charge for their fees. Greg spent the past 10 years in consulting, working in areas including growth strategy, competitive analysis, and benchmarking, before moving on to found Brekiri. He also writes extensively about research and business analysis topics at the Brekiri blog. Setting and maintaining consulting fees can be quite complex for any business, and it can …
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Today’s guest post is by Greg Gentschev of Brekiri, a business research start-up in San Francisco. Greg spent the past 10 years in consulting, working in areas including growth strategy, competitive analysis, and benchmarking, before moving on to found Brekiri. He also writes extensively about research and business analysis topics at the Brekiri blog. Most consultants spend a good deal of effort on business development when times are lean but let it take a second …
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