Author: Michael Zipursky

How CEOs Buy Consulting Services with Lew Jaffe: Podcast #84

Having a third-party vision of your business can sometimes be helpful. Having somebody that would take a step back and take a look at your company to see if you have things figured can be a way to know the holes in your business plan. That is the beauty of consulting. Former CEO of Picture Tel, Lew Jaffe, shares how consulting helped his previous company to grow. A philanthropist, professor, and executive coach, Lew reveals …

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Customer Service Is An Advantage In Consulting with Ron Kaufman: Podcast #83

Excellent customer service is vital for business growth as cliché as it may sound. Being one of the most important elements in sales and marketing, it needs deep focus and expertise, even in the consulting arena. Ron Kaufman, ranked as the number one customer service guru in the world by Global Gurus, knows the drill. As he dives into his journey from managing Frisbee festivals to exploring and winning in the consulting and speaking fields, …

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Creating Growth And Competitive Advantage In Consulting with Rita McGrath: Podcast #82

Whether you’re an entrepreneur, a small business owner, or simply running a small team, having an entrepreneurial mindset is so important. Author, speaker, and consultant Rita McGrath says constantly looking at where your next opportunities are coming from and making sure you’re up to date and fresh is what the entrepreneurial mindset is all about, and it all begins with changing the nature of competitive advantage. Rita is one of the world’s top experts on …

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The Power Of Accountability In Consulting with Sam Silverstein: Podcast #81

Accountability expert, keynote speaker, and author Samuel Silverstein aims to continually cultivate accountability in diverse organizational cultures. When he left the corporate world and sold his business, he started to hasten skills in writing, speaking, and consulting. His consultancy field was mainly driven by his expertise in speaking in front of a variety of people and various organizations. He is also a bestselling author of seven books. Today, he is dedicated to empowering people to …

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Consulting When The Stakes Are High with Bill Coletti: Podcast #80

Sometimes, it is exactly the comfort that keeps us from pursuing what we really want. Bill Coletti, founder of the crisis communications and reputation management firm called Kith Consulting, has stepped out of the comfort offered in working for an established organization as a consultant to starting and running his own consulting business. When the stakes are high, he managed to push through and grow his business into a success. Bill shares his journey while …

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Leading Sales Expert Shares How to Sell More And Feel Good About It with Anthony Iannarino: Podcast #79

We all want to elevate our brand and get to that next level of success. Anthony Iannarino, coach, consultant, and entrepreneur, believes that everyone has greater potential to make a difference. Over the last few years, Anthony’s brand has grown significantly. He shares how you can sell more and also take your brand to the next level by identifying what you are capable of and having that abundance mindset to execute the greatness that you …

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How To Dominate Your Industry with Robin Fisher Roffer: Podcast #78

Nothing connects people with brands like stories do. Master storyteller and media brand strategist, Robin Fisher Roffer takes us into the power of storytelling to dominate your industry. Going into the talk of being able to specialize, she shows the difference between being a go-to business and one who is in the midst of multiple competitions. She talks about storytelling and where brand building takes place in that, learning how to position yourself to rise …

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Guide to Value-Based Pricing for Consultants: 10 Experts Share Their Fee Strategies

You, the consultant, want to earn more money in your consulting practice. You might be familiar with the principles of value-based pricing — but for whatever reason, you’re not applying the principles in your business. Here’s the truth — you could be earning far more by implementing value-based pricing. If you’re not charging based on value and the ROI you are delivering, chances are that you’re severely undercharging. What’s holding you back? “It won’t work …

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