Author: Michael Zipursky

Writing For Publications To Get Consulting Clients with Yuri Kruman: Podcast #106

In the consulting business, nothing gets people to connect with you more than telling your stories. Yuri Kruman of Master The Talk Consulting leveraged his talent for storytelling to do that. In this episode, Yuri shares how he got into building his consulting business, taking us into his transition from the startup world. He talks about doing …

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Leveraging Presence To Land Fortune 50 Consulting Clients with Harrison Monarth: Podcast #104

Advocating to create an image of trust is one of the key things any consultant must strongly do in the process of starting or continuing a consultations business. Harrison Monarth, one of the most sought-after leadership development and executive coaches, shares the contributing factors to his consulting success. He guides us through the key steps …

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Don’t Focus on Leads For Your Consulting Business (Until You’ve Done This)

Any consultant whose gone independent understands an important truth: You’re not just in the business of consulting. You’re in the business of marketing. Without marketing — generating conversations with buyers (leads) — you cannot generate revenue. And without revenue, you don’t have a business. But marketing is much deeper than generating conversations with buyers. Generating …

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