Author: Michael Zipursky

The Consultant and New Client Conundrum

Many consultants face the same problem – how to keep a steady stream of ongoing work. More importantly, how to ensure this stream of clients flows at a reliable and consistent manner. You see, sooner or later your client load will fill up (if you follow the marketing principles laid out on this site), and your focus will be on maintaining and servicing your current clients. The client emails, phone calls, preparing presentations, materials and …

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When To Use Your Name As Your Consulting Firm Name

As a follow up to my last post on ‘Consulting Business Names: How To Decide What Works Best’ I realized there is one area that many of you likely wanted an answer to yet I completely forgot to discuss. That is, when is it right to use your own name as your consulting firm’s name. The answer is a simple one, but I want you to understand that there are no hard and fast rules …

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8 Ways to Make Your Business Website More Effective

You’d be hard pressed to find a consultant or consulting firm that doesn’t have a website, business blog, or some form of online presence. Unfortunately, the number of truly effective websites is but a small percentage. Many consultants fall victim to telling their clients what they need to do in order to increase sales, productivity … yet they themselves haven’t implemented these suggestions in their own businesses. And I must admit I too have been …

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How to Promote Your Consulting Business Online

The internet provides us what is likely the best way to promote our business consulting services. Regardless what kind of consulting you are in, the web has you covered. Now, I hesitate to say that the internet is the ‘best’ way to marketing your consulting business because too many business owners simply believe it is the best because it is the cheapest. And through much testing over the years, I can tell you with confidence …

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Make Money in Tough Economic Times

Here’s an interview with two legendary business icons. Richard Branson from Virgin is interviewed by Seth Godin, author of many great books. This is a very short clip, but listen to what Branson says about the opportunity available to those that take advantage during tough times. While Branson doesn’t spell out the role or opportunity for consultants here, what he’s pretty much saying is that companies should be pushing their marketing and public relations forward …

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Consulting Business Names: How to Decide What Works Best

I know some of the readers here at Consulting Success have been looking for information on how to create a great consulting business name. Since one of my previous companies was an international branding and marketing firm that did quite a few naming projects I thought I’d weigh in on this and share my thoughts with you. First you need to know that we can generally separate all names into four categories. Understanding what each category …

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Responding to Request for Proposals (RFP’s)

Before most companies decide on working with business consultants on a large scale project they’ll first ask for a round of business or marketing proposals from various consulting firms. This elimination process is called the request for proposal or RFP. The Problem with RFP’s While in theory this does provide you with a perfect opportunity to pick up a big project and gain a new client, there are some pitfalls you need to watch out …

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When to Ask For Your Consulting Payment

Once consultants get past figuring out how to charge clients things tend to get jammed up as they try to decide how to best request payment for their consulting services. I’ll cover how to go about this properly in a minute. You’ve probably faced this question too at one time or another. Part of you wants to ‘demand’ payment right away so you can run to the bank, deposit the check and smile when you …

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