Author: Michael Zipursky

The Marketing Plan Journey

The marketing plan for your consulting business needs to be thoughtfully charted.  Begin by charting your course for a 12 month journey. This will allow you to see the bigger picture. Once you have an outline for this you can dig deeper into the details of your month to month plan. It’s important to make sure that your marketing plan is realistic. As your client list builds you’ll spend most of your day working on …

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What is Website Analytics Consulting?

A website analytics consultant helps companies better understand the data of their online web presence. Consultants in this field are increasingly in demand – if of course you really know what you’re doing. Each month companies’ websites receive thousands and thousands of visitors to their website. Every action that visitor takes on the website, and even before they arrive, generates valuable data providing insights into better understanding the website’s customers.

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Consulting and Confidence: The Two Go Hand in Hand

As with many things in business of consulting your confidence plays a huge role in determining your level of success. Now I won’t start preaching to you on this subject – enough people and mountains of books do that already – what I will tell you is that to be successful as a consultant you need to be confident in yourself. If you’re not confident in yourself you’re going to have a very tough time …

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How to Charge More for Your Consulting Services

There is one very simple, straightforward and easy way to make more money from consulting. You only need to raise your rates. Some find the idea horrific. “Won’t I scare my client away if I ask them for more money?” is the most common concern. It’s this mental block that holds back most individual from increasing their consulting fees. And yet it shouldn’t. You may lose a few clients by charging more. But you’ll make …

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Business Consulting Books – A Review of 3 Classics

Whether you’re a veteran consultant, been in the business for a couple of years, or just getting started – the best way to update your skills is often by reading business consulting books. I know, that’s being rather vague as there are thousands of them. And of those many aren’t worth their weight in any currency. The best books on consulting give you practical, easy to use, step by step information that you can implement into …

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The Web Consultant Advantage

With so many website design firms and programmers out there what makes you so special? If I have a web project, why should I hire you as my web consultant and not just go to one of the other firms down the block? This is a critical question – one that far too many consultants in every imaginable field don’t ask themselves nearly often enough. Can’t think of a convincing answer? Well, here’s how you …

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Web Consulting – An Introduction

Ever told someone that you’re offering web consulting? If you have you’ve probably encountered an odd look on their face and question marks in their eyes. Any mention of the word “website” and the general public automatically thinks pretty designs and ‘nice’ looking websites.

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