Name: Daryl Sanders Company Name: Internet Dealer Solutions, Ltd Website: www.internetdealersolutions.com Location: USA, Cape Coral, Fl What kind of consulting do you specialize in? Internet Automotive Marketing – consult with car dealers How many years have you been consulting for? Eleven years What do you enjoy most about consulting? Helping my dealers achieve a significant …
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Name: Maryle Malloy Company Name: The Tellus Group, Inc. dba DVM Marketplace Location: Palm Desert, CA, USA What kind of consulting do you specialize in? Veterinary Marketing and Management How many years have you been consulting for? Five years What do you enjoy most about consulting? Delving into the problems and issues within a business …
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When a large corporation like Exxon has a sudden crisis that could threaten the future of the company, such as the Valdez oil spill, they immediately bring in the big guns – top PR consulting firms that specialize in crisis management. But what if your client or employer is a small company that can’t afford …
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Every four years it’s the event at which everyone who’s anyone in the world of the elite wants to be seen. Men in black ties and women in elegant flowing gowns drift gracefully across the dance floor to the music of a full symphony orchestra while holding the finest fluted crystal ware brimming with only …
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The PR professional has many tools in his toolbox, but most would agree that one of the most valuable public relations tools is the press kit. Somewhat elaborately designed, the press kit is a compilation of thorough background information on your client along with information and photos relating to the product or service to be …
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Critical to the success of a public relations consulting professional is media relations. Simply put, media relations can be defined as developing relationships with journalists for the purpose of furthering an organization’s message. Depending on the concept you want communicated, you first need to determine which media will be most effective. Media Types As you …
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While it’s easy to identify the problems within some businesses, uncovering others remains a bit of a challenge. Regardless of how many years you attended school or how skilled you are at your job, business consultants know that the process is not always a piece of cake. If you have been called in by a …
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Today’s guest post is written by Zeke Camusio of Digital Aptitude. This time around Zeke gives us some tips to think about and consider when naming your consulting business or helping a client come up with a name for their business. Many of our readers at this blog have asked us for more and more …
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There is a familiar story in the world of the global public relations industry that effectively illustrates the necessity of intercultural communications. There is no indication that the story is any truer than George Washington and the cherry tree, but it is widely used in marketing and public relations training. In 1962 General Motors successfully …
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About.com defines a crisis as “any situation that threatens the integrity or reputation of your company, usually brought on by adverse or negative media attention.” When a business or other organization suffers a major crisis, how that crisis is handled will determine whether the result is a devastation to the organization or its elevation to …
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