Author: Consulting Success

Internet Automotive Marketing Consultant

Name: Daryl Sanders Company Name: Internet Dealer Solutions, Ltd Website: www.internetdealersolutions.com Location: USA, Cape Coral, Fl What kind of consulting do you specialize in? Internet Automotive Marketing – consult with car dealers How many years have you been consulting for? Eleven years What do you enjoy most about consulting? Helping my dealers achieve a significant percentage due to the processes I have built and trained into the dealership operations. Piece of advice to share with …

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Veterinary Marketing and Management

Name: Maryle Malloy Company Name: The Tellus Group, Inc. dba DVM Marketplace Location: Palm Desert, CA, USA What kind of consulting do you specialize in? Veterinary Marketing and Management How many years have you been consulting for? Five years What do you enjoy most about consulting? Delving into the problems and issues within a business and helping leaders find solutions that produce measurable results. Piece of advice to share with others? Don’t take anything personally.  …

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Crisis Management and Being Prepared to Respond

When a large corporation like Exxon has a sudden crisis that could threaten the future of the company, such as the Valdez oil spill, they immediately bring in the big guns – top PR consulting firms that specialize in crisis management. But what if your client or employer is a small company that can’t afford the big guns, you are not a crisis management specialist, and the CEO calls you screaming because one of his …

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Planning a Public Relations Special Event It’s Party Time!

Every four years it’s the event at which everyone who’s anyone in the world of the elite wants to be seen. Men in black ties and women in elegant flowing gowns drift gracefully across the dance floor to the music of a full symphony orchestra while holding the finest fluted crystal ware brimming with only the best champagne. Suddenly the music stops and everyone knows it’s time. They stand in anticipation as the orchestra begins …

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The Public Relations Press Kit

The PR professional has many tools in his toolbox, but most would agree that one of the most valuable public relations tools is the press kit. Somewhat elaborately designed, the press kit is a compilation of thorough background information on your client along with information and photos relating to the product or service to be publicized. When done correctly, it gives the media representatives an appealing presentation of the information they will need for the …

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