The ideal road map for marketing your business consulting services is a low cost, high return plan that cuts through resistance and sets your consulting company apart from the masses. You want your message in front of clients needing services in your areas of expertise. The perfect road map will take time to chart and may …
Read More
Rather than using outdated slogans, elevate your strategic marketing consulting practice to the top with a new age action plan that engages the client on 9 fronts. Areas of Expertise – Establish the fields of expertise where your consulting services are acknowledged and proven leaders. Concentrate on those areas of expertise and keep drilling your …
Read More
So you are learning how to start a consulting firm. Good for you! Hopefully, you will make many sales, and find lots of clients to bolster your income. Of course, if you do not stay on top of invoicing, success might not come as smoothly. I wanted to give you a few business tips to …
Read More
Strategic marketing consultants who understand the internet listing and ranking system begin with Google. Listing your consultancy’s site with Google is free and an invaluable start to building internet leads – but listing alone won’t get you very far. While it is free, listings only tell Google and the other search engines to find your …
Read More
Writing consulting proposals can be a time consuming, thankless and tedious proposition. Done correctly, however, they can be one of the very best ways you can secure new clients in your chosen target market. To give you an example, someone I know once created a security proposal for a client (who was a construction professional.) …
Read More
For a strategic consulting businesses (much as any other business), understanding and knowing your target market is key in creating effective marketing strategies and sustainable sales. Since you should already have chosen your niche, spend some time thinking about the types of companies (or departments within companies) who would use your specialist services. Market Segmentation …
Read More
As a business or marketing consultant, you have a core area of expertise. The field you focus on, and the skills and experience that set you apart from the rest. Unfortunately, while you may be the best in your chosen field, that is not really enough when building a consulting business. You need to be …
Read More