While it’s easy to identify the problems within some businesses, uncovering others remains a bit of a challenge. Regardless of how many years you attended school or how skilled you are at your job, business consultants know that the process is not always a piece of cake. If you have been called in by a …
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Today’s guest post is written by Zeke Camusio of Digital Aptitude. This time around Zeke gives us some tips to think about and consider when naming your consulting business or helping a client come up with a name for their business. Many of our readers at this blog have asked us for more and more …
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There is a familiar story in the world of the global public relations industry that effectively illustrates the necessity of intercultural communications. There is no indication that the story is any truer than George Washington and the cherry tree, but it is widely used in marketing and public relations training. In 1962 General Motors successfully …
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About.com defines a crisis as “any situation that threatens the integrity or reputation of your company, usually brought on by adverse or negative media attention.” When a business or other organization suffers a major crisis, how that crisis is handled will determine whether the result is a devastation to the organization or its elevation to …
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It seems, at times, that everyone loves to hate the media. Politicians blame the media for their downfall. Political parties blame the media for the success of the other side. Pundits blame the media for the demoralization of our country. Whether or not any of the charges are true, there is no question that the …
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Someone once observed that the shortest word in the English dictionary that contains the letters abcdef is also one of the essential elements of effective communication: feedback. While the function of mainstream advertising is persuasion through one-way communication, public relations communication is only effective when mutual understanding between the sender of the message and the …
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Everyone has heard the expression “Failure to plan is planning to fail.” Nowhere is this statement truer than in PR Consulting. A good public relations plan will make the difference between an effective campaign and failure. The following is an example of a very basic but effective plan. Public Relations Plan for Center City Mission …
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