It seems, at times, that everyone loves to hate the media. Politicians blame the media for their downfall. Political parties blame the media for the success of the other side. Pundits blame the media for the demoralization of our country. Whether or not any of the charges are true, there is no question that the …
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Someone once observed that the shortest word in the English dictionary that contains the letters abcdef is also one of the essential elements of effective communication: feedback. While the function of mainstream advertising is persuasion through one-way communication, public relations communication is only effective when mutual understanding between the sender of the message and the …
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Everyone has heard the expression “Failure to plan is planning to fail.” Nowhere is this statement truer than in PR Consulting. A good public relations plan will make the difference between an effective campaign and failure. The following is an example of a very basic but effective plan. Public Relations Plan for Center City Mission …
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As a consultant, you’ll be in contact with many executives and companies during the course of your career in the consulting industry, or as you build your business. How you conduct yourself, and what you do to earn your reputation can be as important to your success or failure as the work you deliver, so …
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Here at Consulting Success® we’ve been thinking of new ways that we can add value to your experience with us. We get lots of emails, questions, and comments from different readers about how they can improve their consulting businesses. To answer these calls we’ve come up with a new idea called “Buzz Sessions”, and it’s …
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Clients may be in need of business consulting solutions for a variety of reasons. Unfortunately, when business owners put their own theories on the line, they are not always correct. This is where you come in. Business consultants help companies get back on track when there are problems, or provide their expertise before issues develop. …
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When recruiting consultants, or hiring consultants to perform specific functions within a company, often a consultant who is a solo operator will be chosen. Working with consultants, and integrating them into a project team, can be tricky however! This can offer cost benefits over hiring a team of consultants, but when the project in question …
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International business consulting plays an important role in the worldwide economy by keeping business owners in the know. Managing a small consulting business is not easy, let alone a multi-national corporation, so you have to stay on your toes when it comes time to dish out advice to a high-profile president or CEO. While every …
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Business consulting careers can be personally, professionally and financially rewarding. There is nothing quite like the feeling of helping others achieve their goals, which just happens to be a key component of the profession. If you possess a great eye for detail and a desire to analyze things, this could be the career for you. …
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In our local weekly newspaper there is an ad every week written by a chiropractor. It doesn’t look like an advertisement; it just features one question each week that the chiropractor answers. It is always a question that is general enough to interest the average person; I mean, who doesn’t have back problems now and …
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