PR Consulting is one of those careers everyone seems to have heard of, but very people know what they actually do. The role of a pr consultant can vary, and can include writing, for example press releases, public speaking, organizing events and more. Public relations consultants handle the public image of a company, whatever that …
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So you’re embarking on a new consulting project. While securing a new client is great, the project itself can prove to be disastrous if you don’t take a few precautionary measures, particularly if you have just recently started a consulting business. Quite often, working relationships fall apart as the result of miscommunication, or worse, total …
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When you start working as a pr consultant, whether as a freelance public relations consultant, or in an employee capacity, for one or for many clients, you will receive a brief from each client, for each project. Being able to identify the various parts of a pr brief can help you identify any potential problems, …
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What is the first picture that comes to mind when you think of a public relations consultant? Is it the stammering spokesperson releasing a back-pedaling statement after the indiscretions of an elected official become public? Or perhaps it’s the “hired guns” engaged by a politician proclaiming that the newly-introduced tax-raising, job-killing bill will save our …
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Information Technology (IT) is a field that shows no signs of slowing down. With so many technological advancements taking place daily, life as an IT Business Consultant is sweeter than ever. While your work may center around the latest developments, it is near-impossible for those outside of the industry to keep up with the latest …
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Let’s face the facts. No doubt, very few of us spent our childhoods dreaming of becoming a business consultant. However, if you are already involved in the world of business or find yourself intrigued by the latest developments in the field, you may be on your way to a new career. Size doesn’t matter when …
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I’m sure you’ve heard the buzz about connecting with people at trade shows and conferences. Industry trade shows provide many opportunities for business consultants to strut their stuff. Attending an industry trade show is a budgeting necessity for any consultancies planning for growth. These trade shows or conventions are filled with prospects. Consultants can make …
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It doesn’t matter if you specialize in marketing, SEO consulting, or IT, you should only advertise with purpose and a strategic plan. Generally, one-dimensional advertising is ineffective and lacks foresight by the cost-conscious consultant. One-dimensional advertising is like one roll at the crap table. Basically the advertiser is throwing a message out and hoping is takes …
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Your firm has received a request for a consulting proposal (RFP). A solid proposal will give you a good shot at getting the new project. You need to do a thorough job because if you don’t your “hungry” competitors will. Especially when you’re just staring out in the business of consulting there will be lots …
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Whichever means of publishing you have selected, the completion of a book will substantially boost your consulting marketing power. Every instance of book promotion increases your consultancy’s image, brand and value. When promoting your book, always focus on promotion. If done successfully, the leads for your consulting practice will follow naturally. As your manuscript nears …
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