Author: Sam Zipursky

Wishing You Health, Happiness, Love, & Success For 2017

It’s that time of year and we’re wrapping up a busy and productive 2016. We want to take a moment to show appreciation, say thank you, and send warm wishes to all of you in the community here at Consulting Success. This is a special time of year, people and businesses from all over the world slow down for a few days. It’s a perfect time of year to take some time for yourself to …

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Wishing You All a Happy, Healthy, and Successful 2016

Well we made it, today is the last day of 2015 and it’s been another big year for us all. From the core team here at ConsultingSuccess.com we just want to take this moment to thank you all for being part of this community and supporting us as you do. We look forward to bringing you lots of new stuff in 2016, so stay tuned for that and in the mean time have an amazing New …

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Growing Your Consulting Business Using Inbound Marketing

I was having a business check-in and accountability call the other day with a client who is part of our coaching program for consultants. As we were chatting away the term “inbound marketing” came up. But remember with inbound marketing you’re mostly creating your content so it’s less expensive or even “free” The client who I’ll call Jake (to protect his privacy) was excited, as he had just finished attending a small seminar. It was on how …

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Improving Your Consulting Brand: No More Excuses!

It really amazes me. In fact I’m actually quite surprised. Once you have a good logo it can be the base for your visual identity. At the amount of consulting “professionals” I deal with and come across that don’t have a nice looking and professional logo or visual identity to represent their brand. It’s not that they don’t run a successful business or aren’t good at what they do. In fact it’s most often the …

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Lessons from a Coffee Brand: Showing Your Important Clients the Love!

A couple of days ago I was downtown and had just finished up a small brainstorm and business meeting with a good friend of mine. Before heading home I stopped by a local department store to pick up a new suitcase and an interesting thing happened. You don’t have to go build them a million dollar coffee lounge but if you have a consulting client that you really appreciate there are many things you can …

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Consulting Company Names: Is It Time To Rethink Yours?

Questions and search queries regarding how to name a consultancy are definitely popular at this blog and also in marketing and business conversations in general. Why is there so much talk about naming and also why is it so hard to come up with good names for your business ventures? Do your family, friends, and clients know your consultancy’s name? If none of them have a clue or they always mess it up then it …

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Is Your Consulting Website Mobile-Friendly Yet? Google Says It Should Be

Yes the Google Internet gods have spoken again. Starting on April 21st of this year Google will be penalizing websites that are not “mobile-friendly” or “responsive”. Here are Google’s exact words “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, …

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Do People Really Know What You Do? 4 Examples of Consultants with Clear Brand Messaging

Do people really know what you do? This may sound like no brainer and obvious question and answer but it’s really not, let me explain further. We recently launched a new side of the business and we now offer brand strategy and professional websites for consultants. Through this program I’m getting the chance to work with and chat to more and more business people about their websites and brand strategy. So the solution is actually …

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